Musk courts advertisers right before the Twitter deal becomes final: The magnate has realized a “free-for-all hellscape” is not in his best interests.
Amazon broadens advertising appeal with latest ad updates: The retailer is adding new formats and expanding the verticals that can advertise on its platform.
Meta faces rocky road to reverse underperformance: Q3 shows revenue outlook weakening as metaverse projects swell expenses.
Microsoft’s ad fortunes are a rare bright spot during earnings season: The company’s LinkedIn and search ad revenues were strong, despite the prospect of turbulence.
For many buyers, it’s simple: They make a purchase when they find something they want to buy. There are, of course, many ways that social users can find products they like on social media. And our exclusive primary research reveals that there is a multitude of other reasons why buyers choose to make purchases on social platforms.
Google’s weak results spell trouble for digital advertising sector: Dramatic revenue slowdown shows tough macro is taking toll on online ad spending.
QSRs are eating up TV ad impressions: With Subway and Arby’s leading the way, the category is still pulling back—but less than other major spenders.
Instacart adds new options to its self-service interface: Its new shoppable videos could bolster spend and cheer the platform up over its much-delayed IPO.
With a growing number of streaming channels, it can be challenging for marketers to put together a comprehensive connected TV (CTV) strategy. But it’s never been more important to do so. This year, we estimate that CTV ad spend will total $18.89 billion. As growth accelerates, that number will double by 2026, reaching $38.83 billion.
Netflix isn’t just turning to advertising for new revenue streams: The platform will soon monetize password sharing outside of households.
Beyond static billboards: Though traditional outdoor signs still account for the majority of spending on out-of-home ads, digital formats are making gains.
Auto insurance doesn't love advertising anymore: Insurance's biggest spenders have tightened their budgets due to economic troubles and a crisis of faith.
DoorDash’s latest ad moves are designed with CPGs in mind: The delivery platform launched several new tools to make it easier for brands to build, manage, and measure campaigns.
While other publishers have struggled in the wake of Apple’s AppTrackingTransparency (ATT), Apple Search Ads has tripled its market share of mobile advertising since the first half of 2020, according to AppsFlyer’s latest “Performance Index.”
Lowe’s teams up with Yahoo to enhance retail media network: The partnership lets advertisers run off-site omnichannel campaigns and improves measurement and attribution.
Tailwinds for Netflix’s ad-supported tier: With a $6.99 price point and ad partners like Nielsen, Netflix seems set up to succeed when the option launches on November 3.
TikTok signals creators are central to its courtship of advertisers: The platform announces a number of updates, with its creator marketplace upgrades being most significant.
B2B ad spending is expected to grow at a higher rate than we previously forecast, as pre-pandemic activities like trade shows once again see budget share and ad buyers in this market more permanently shift to digital media, said our analyst Kelsey Voss on a recent “Behind the Numbers” podcast.
In August, ad spending dropped for the third month in a row. But the outlook for spending isn’t so cut and dry. “If you start at that pre-pandemic point and you plot a curve to where we are now, we're actually not doing so badly,” our analyst Paul Verna said on a recent “Behind the Numbers” podcast.
On today's episode, we discuss what podcast platforms besides Spotify are doing, how many dollars are being spent on ads, and the main issues facing the podcast world. "In Other News," we talk about the significance of Netflix's new ad measurement partners and what to make of marketers prioritizing promotions over ads this holiday season. Tune in to the discussion with our analyst Daniel Konstantinovic.