Tailwinds for Netflix’s ad-supported tier: With a $6.99 price point and ad partners like Nielsen, Netflix seems set up to succeed when the option launches on November 3.
B2B ad spending is expected to grow at a higher rate than we previously forecast, as pre-pandemic activities like trade shows once again see budget share and ad buyers in this market more permanently shift to digital media, said our analyst Kelsey Voss on a recent “Behind the Numbers” podcast.
In August, ad spending dropped for the third month in a row. But the outlook for spending isn’t so cut and dry. “If you start at that pre-pandemic point and you plot a curve to where we are now, we're actually not doing so badly,” our analyst Paul Verna said on a recent “Behind the Numbers” podcast.
On today's episode, we discuss what podcast platforms besides Spotify are doing, how many dollars are being spent on ads, and the main issues facing the podcast world. "In Other News," we talk about the significance of Netflix's new ad measurement partners and what to make of marketers prioritizing promotions over ads this holiday season. Tune in to the discussion with our analyst Daniel Konstantinovic.
Netflix’s ad tier causes it to embrace transparency in the UK: The company is joining BARB to give advertisers clarity on audience measurement.
Netflix brings on third-party ad measurement partners: The streamer is trying to ease concerns about its effectiveness and unusually high CPMs.
Q3 wasn’t an easy quarter for Meta. Snap is in a tough spot. TikTok was the elephant in the room amid its rivals’ disappointing Q2 earnings calls.
On today's episode, we discuss why we revised our B2B digital ad spending estimates, the B2C buying behaviors affecting how B2B products and services are sold, and the marketing tactics B2B marketers are focusing on. "In Other News," we talk about why LinkedIn laid off the entirety of its global events marketing team and why easyJet brought back its CMO role in a new form. Tune in to the discussion with our analyst Kelsey Voss.
The World Cup gives ad spending an end-of-year-boost: The soccer (or is it football?) tournament is a hot spot for ad spend, but isn’t without its serious controversies.
Extra, extra, read all about it: Newsletters and the platforms that house them have had a strong few years. But with churn and tech layoffs, can they keep up?
Advertisers saw higher ROAS from Walmart than Amazon in Q2: But the ecommerce giant continues to attract the lion’s share of retail media spend.
Meta shares its earnings with creators: New Reels ads expand choices for brands and revenue opportunities for influencers.
On today's episode, we discuss why Elon Musk wants Twitter again, what challenges he'll face if he ends up owning the social media company, and what this all means for advertisers. Tune in to the discussion with our analyst Jasmine Enberg.
Four consecutive months of automaker TV advertising cuts: The industry spent 22% less in September, marking a third of the year.
Expect a transformation at Twitter over the next few years: We outline where the platform will and won’t change once Elon Musk’s purchase goes through.
Meta’s formula for growth, shockingly, involves more ads: Instagram’s new placements might open up inventory for advertisers but irk some users.
Ahead of its third-quarter earnings, Meta has expanded its ad offerings for Instagram, Messenger, and Reels.
Retailers are realizing their stores are monetizable media assets: In-store digital media can help brands reach and influence consumers at scale in brand-safe, contextually relevant environments.
Twitter tries to make itself a destination for vertical video: While the format is catching on everywhere else, will the move work?
This year, US entertainment industry mobile ad spend will surpass $11 billion, growing 19.4% from 2021. Growth will slow but remain in the double digits through 2024, when spend will top $15 billion.