Curated by eMarketer, this special collection of interviews will help you understand how consumer packaged goods (CPG) marketers’ digital ad spend and commerce strategies have evolved due to market challenges, including waning loyalty, rising prices, and stocking issues.
First-party data is the future of advertising: At least that’s what Omnicom thinks, as it signs a historic deal to use NBCUniversal’s clean room solution.
The closure of an ad-free YouTube app is a reminder of ad blockers’ prominence: Digital advertising efforts are at odds with the experience most internet users want.
Social media disinformation thrives despite pledges: Disparities in Meta’s ad policies show its business model hasn’t evolved beyond propaganda-linked profits, but Big Tech’s proper role in politics is debatable.
Read the latest stories in advertising from Insider Intelligence.
Ad-supported video is the new streaming gold rush: Disney, HBO, Discovery, and even Netflix have toyed with or launched ad-based viewing channels
Disney+ hopes to draw a higher following with lower price: Ad-supported subscription to debut as company strives for customer target of up to 260 million.
New data collection strategies emerge from Apple’s privacy update: Advertisers and publishers are turning to ecommerce, direct mail, and other means to enhance their first-party information, our recent report finds.
TV squeaks past online and mobile video to become the top video ad channel among US agency and marketing professionals. In October, 47% ranked TV—including connected TV (CTV) and OTT—as the No. 1 video type for achieving their advertising goals. That’s more than the 46% who put online and mobile video in first place.
Meta’s tie-up with Rolling Stone highlights the importance of creators: Events at cultural festivals will give emerging trendsetters and artists a forum to gain support.
US consumer data consumption is up to half a terabyte per month: Accelerating consumption is becoming unmanageable. Operators are pressured to find solutions while they scramble to improve the infrastructure.
Nordstrom blends digital and physical experiences with its expanded advertising network: The retailer hopes to leverage its customer data to drive engagement, traffic, and sales to its online and offline properties.
Netflix makes mobile gaming play with $72M Next Games acquisition plan: Games could help boost flagging user engagement, but Netflix is coming from behind in a saturated market.
On today's episode, we discuss whether Disney+ is back on track, how to read HBO Max's numbers, and whether Paramount+ can keep up. For "In Other News," we talk about why folks are cutting the cord today and why there's been a boost in ad-supported video-on-demand (AVOD) ad spending. Tune in to the discussion with our analyst Ross Benes.
NBCU goes after in-game ad market with Anzu partnership: Deal provides avenue to reach younger consumers across mobile, PC, and console platforms.
The UK is proving to be a pivotal market for Reddit: the social platform’s London office is courting major agency advertisers as it looks to beef up its advertising business ahead of its IPO.
Digital habits were supercharged through the pandemic. For those who had been around digital for much of their lives, however, the suddenly crowded digital ecosystem became a smorgasbord for them to snack on. And younger, more digital generations appear to be quite picky.
On today's episode, we discuss the main takeaways from Snapchat and Twitter's Q4 performance. Then for "In Other News," we talk about why social platforms are pivoting toward more professionally created content and the significance of Snapchat testing mid-roll ads within Stories. Tune in to the discussion with our analyst Jasmine Enberg.
Retailers are developing ad businesses as an easy revenue generator: Michaels is the latest retailer to partner with an ad tech firm to monetize search.
Apple’s 2021 privacy updates have advertisers approaching iOS with caution and accelerating their investment in Android. Last May, soon after the changes rolled out, US Meta ad spending rose at about the same pace on both types of devices. By the end of December, growth on iOS had slowed to 3% year over year, while Android’s soared to 101%.