Third-party identifiers, upon which programmatic digital display was built, have been under fire for years. Regulatory scrutiny has heightened and consumer sentiment around privacy has grown in favor of increased transparency into, and control over, where and how companies use personal data.
Meta’s lawsuits, settlements, and consumer sentiment are a mounting problem: The company can’t acquire its way out of this one.
Google’s post-cookie loophole lets publishers keep using identifiers: Heavy pushback from publishers and failure to find a suitable replacement for cookies could reverse Google’s plans.
Is Super Bowl advertising a crystal ball? Crypto, travel, health and fitness advertising all suggest those categories are feeling good about the year’s final 10 months.
Snapchat tests new way to compensate creators with large followings: Revenue-sharing could incentivize Snap Stars to create more content, driving up engagement.
NBCUniversal has a difficult balancing act ahead: The media giant seeks to increase its subscriber base by pulling content from Hulu in favor of Peacock—despite still owning one-third of the former.
More Amazon Prime members are starting their online shopping searches on Google: Supply chain issues are helping the search giant grab market share from Amazon.
Despite streaming’s ascendancy, there’s nothing like a Super Bowl: The most-watched event in TV history might have just happened, replete with massive ad buys.
Reddit looks to build up ad business before IPO: Could brand safety concerns derail the platform’s path to wider monetization?
Google’s EU antitrust woes multiply: Sweden’s PriceRunner sues Google for skewing search results toward its own shopping service. The move could prompt more legal action from European shopping services.
Snap and Pinterest reported profits, sidestepping other social platforms’ woes: Both companies are banking on augmented reality and social commerce to lift them above competitors.
Meta’s future is muddled by declining Facebook users, slow metaverse adoption and a beleaguered ad model: In response to TikTok's success, Meta will shift focus to video, but will the reactionary move be enough to recover losses?
Meta’s earnings miss shows the vulnerability of its ad revenue model: The company could be in for a $10 billion hit from Apple’s privacy changes, and the rise of TikTok isn’t helping.
As retail’s digital dominance grows, Google successfully captures retail ad dollars: Its investments in social commerce on YouTube and improvements to Google Shopping appear to have paid off.
Long-time Olympics advertisers face controversy, waning viewership: Brands sponsoring the event are staying hushed to avoid upsetting domestic and international consumers.
Spotify confronts brand safety issues amid Joe Rogan dispute controversy: The podcasting giant is adding content warnings as it stands by its popular, controversial host.
SXM Media brings addressability to audio advertising: While adoption of universal IDs has stalled elsewhere, the company hopes its AudioID solution will break through the noise.
TikTok takes up more of its users’ time than any other social media platform in the US. This year, adult TikTok users will spend an average of 38 minutes per day on the short-video app. Twitter ranks second, with a daily average of 35 minutes, while third-place Facebook will see 31 minutes per day from the average adult user.
Winter Olympics provide Beijing the opportunity to scrub China’s internet clean: The door to a free and open Chinese internet is closing fast as regulators aim to reshape the Great Firewall of China.