On today's episode, we discuss what brand new forecasts the forecasting team cooked up in Q3, including global podcast listeners, 5G users, and connected car drivers. We then talk about heavy podcast listeners' receptiveness to ads, the rise of paywalls, and whether audio glasses can become a mass-market product. Tune in to the discussion with eMarketer senior forecasting analysts at Insider Intelligence Peter Vahle and Peter Newman.
As cookie alternatives proliferate, the Interactive Advertising Bureau (IAB) is stepping in to provide order: The newly launched id-sources.json framework is meant to clarify which new IDs are being used by ad networks and publishers.
YouTube videos are the most popular media among US children online, with 85% of those surveyed watching that content recently.
Twitter’s ad-centric days aren’t over yet: The platform is still developing new advertising features that take user feedback into account.
Twitter attempts to catch up to competitors’ advertising lead: The platform announced a few incremental improvements to its ad products—but will they be enough to compete with Facebook’s dominance?
Agencies try to win Facebook’s media business while weighing the consequences: Publicis, Havas, and Dentsu vie for the $1 billion account while considering whether taking on the beleaguered social media giant could cost them other clients or staff.
Among mobile gamers in the US, more than half said they typically play smartphone games while watching TV.
What would it take for advertisers to leave Facebook? We posed that question to our analysts and industry sources. Take a sneak peek at our upcoming Facebook advertising forecast as well.
Bond is back, but a critically acclaimed franchise no longer guarantees box-office success: This installment is star Daniel Craig’s last, but it failed to meet the expectations set by blockbusters like Disney’s “Shang-Chi.”
Spotify has the most users among digital audio platforms, followed by Pandora, Amazon Music, and Apple Music. Amazon will surpass Pandora in listeners next year.
Google is launching first-price auctions for its AdSense product: The move could be designed to combat the ongoing antitrust lawsuit joined by multiple states.
How much time do kids spend with screens?
CivicScience launches Rulo, an ad targeting platform: Dependent on survey data, the solution taps into advertisers’ anxieties about targeting in a world with no third-party cookies.
On today's episode, we discuss emerging podcast sub-worlds, how listener behavior has (permanently?) changed, and how the ad dollars are fairing. We then talk about what we expect from Twitter's Ticketed Spaces, what is going on in the world of print, and how Americans get their news on social media. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Peter Vahle.
YouTube aids ad shoppability with expansion of video action campaigns: The platform could be making a play for advertising dollars typically allocated to linear TV ads.
Facebook’s whistleblower reveals herself, keeps controversy in the spotlight: Frances Haugen’s disclosures continue to damage the company’s reputation—and potentially its financial prospects.
Ozy Media isn't shutting down, but its future is still uncertain: Co-founder and CEO Carlos Watson says the publisher is still alive, but a soiled reputation could make staffing a challenge.
On today's episode, we discuss whether TV can produce an event that gathers a mass audience without relying on sports or news, why Warby Parker is eyeing brick and mortar, why advertising's future is in 3D, how folks find things to stream, what to make of TikTok's 1 billion users milestone, the new corporate dress code and greeting etiquette, where the football huddle came from, and more. Tune in to the discussion with eMarketer principal analysts Suzy Davidkhanian and Paul Verna and analyst at Insider Intelligence Blake Droesch.
On today's episode, we discuss how much Americans shop on their smartphones, what's encouraging them to shop more, and what's holding them back. We then talk about what to make of Apple's battle with Epic Games, where 5G has gone, and how advertisers are handling looming third-party cookie changes. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Yory Wurmser.