TikTok commands attention in the UK market: Though it doesn’t make the top 10 among mobile apps in terms of consumer reach, the app leads in time spent per user.
On today's episode, we discuss Facebook's plan to be cool again, Amazon testing a TikTok-style feed, what to make of the price of Netflix with ads, WhatsApp's superpowers in India, TikTok and YouTube making TV their new home, an unpopular opinion about ad-free social media, the most livable cities in the world, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Evelyn Mitchell and Max Willens.
Apple is hiring to create a $30 billion ad business: This comes as incumbents are rebuilding their own in the wake of ATT.
Netflix responds to reports of $65 CPMs: The streamer said reports of higher-than-average costs for its anticipated ad platform are just “speculation.”
OOH ad spending is getting back to where it once belonged. Prior to the pandemic, OOH was steadily growing, which was impressive for a medium still primarily rooted in traditional ad buying.
We know more about Netflix’s advertising strategy: Are $65 CPMs too pricey in an uncertain economy?
Overall digital ad spending in the US is set to grow by 17.8% in 2022, a steep deceleration from 2021’s 38.3% boom but still ahead of 2020’s pandemic-skewed slowdown. Industry-level digital ad spending has mirrored these extreme swings in recent years—with individual highs and lows often spread far apart from the median. Starting this year, however, most industries will settle into more steady spending patterns closer to the national average.
Nearly $2 billion in US out-of-home (OOH) ad spend went to billboards in Q2, accounting for about three-fourths of OOH. That said, billboards’ share decreased by 9 percentage points with that money going to transit as commuters return to buses and trains.
Even The Washington Post feels the ad downturn: Long-standing problems with digital publishing are combining with lower ad spending to create a perfect storm for the industry.
Snap in survival mode: Snap is laying off some of its augmented reality hardware and software talent, stalling years of innovation and putting its leadership position in AR at risk.
Sony’s mobile play: A hoard of portable and console gaming titles positions PlayStation Studios Mobile Division as a key player in a gaming market that could reach $338 billion by 2030.
Allure becomes latest magazine to kill its print edition: A sign of the times—and an opportunity for Condé Nast's beauty pub to focus.
Samsung goes after more CTV ads with streaming revamp: Its ad-supported service gets more channels and shows, but competition looms.
Google and Meta have maintained a steady lead in digital ad revenues worldwide, ahead of the likes of Amazon, Twitter, and Snapchat. But that's not without their own growing pains. Both Meta and Google saw revenues dip by several billion dollars in Q1 of this year. Still, the companies are tens of billions of dollars ahead of triopoly competitor, Amazon, in digital ad revenues.
A controlled implosion is happening at Snap: The mass layoffs result in the loss of two key ad execs to Netflix.
Netflix’s ad-supported tier should cost $7 to $9: As questions are being answered, new ones are being asked about the customer experience.
Google looks to take a bigger cut of the digital OOH market: Programmatic is especially hot, and brands are taking notice.
Healthcare delivery went digital in 2020, and so did healthcare and pharma ad budgets. In fact, 2020 was the only year in which healthcare and pharma overindexed the overall market digital ad spending growth.
Twitter employee departures accelerate as Musk drama wears on: Uncertainty over company direction and stalled growth initiatives could be a turnoff to advertisers as well.
AI art can help and hurt advertisers: Several AI image generators have gained traction, but ethical problems could harm marketers who jump on board.