A new desk at The Trade Desk: On track to surpass $1 billion in ad revenues this year, The Trade Desk unveiled a new venture capital arm and a new trading platform focused on first-party data.
On today's episode, we discuss how many Americans watch sports on streaming platforms, how TV companies are tackling the digital sports rights balance, and what this year’s Tokyo Olympics can do to help boost NBCUniversal's streaming platform Peacock. We then talk about the key takeaways from the 2021 Upfronts, the potential impact of Univision's Spanish language streaming service, and how the entertainment industry is balancing box-office releases and streaming. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.
Twitter could let users bucket tweets by topic: This Facebook Groups-like hypersegmentation could help Twitter hone its recommendation algorithm, in turn driving up time spent and improving ad targeting.
That's a wrap: WarnerMedia and ViacomCBS concluded their upfront negotiations this week, seeing strong demand and historic price hikes.
Closing the loop: Verizon Media expanded its partnership with shopper intelligence platform Catalina this week by making their respective identity graphs interoperable. The partnership is likely a bid to emulate the offerings of companies like Amazon, Walmart, and Instacart.
US programmatic digital display ad spending continued growing at double-digit rates during the pandemic, and we expect it to reach a milestone next year when more than 9 in 10 digital display ad dollars are transacted using some form of automation.
Reels on Facebook: The social giant could bring its TikTok copycat to the Facebook app in an attempt to boost its exposure and court younger users back onto the platform.
"Fast and Furious" aids slow and steady recovery: The success of "F9" is a good sign for the US movie market and for entertainment ad spending, which we expect to recover its pandemic losses this year.
Apple ad spend dips: Mobile app install ad spending on iOS devices has dropped off since the arrival of iOS 14.5 and AppTrackingTransparency. Whether marketers permanently shift budgets to Android depends on how good Apple's alternative tracking frameworks prove to be.
Consumers are loving ad-supported video: Time spent with AVOD surged 200% between May 2020 and May 2021 as viewers increased content consumption amid a crowded landscape of pay-to-play streaming platforms.
Twitter gets short with video ads: The little blue bird is offering a new, shorter, video ad option that has been proven to show success, and it targets those most likely to view video content on its platform.
The show will go on, even amid protests: The Tokyo Olympics are still embroiled in controversy, but given the level of investment from NBCU and other stakeholders, the games will commence in about a month, as planned.
Prime Day advertising: Total ad spend on Amazon during Prime Day nearly doubled (93.6%) when compared with 2020 as Amazon's ad business continues to grow.
On today's episode, we discuss what the pandemic did to the time we spend on our smartphones, which mobile activities people do more of, and what app category has emerged as a dark horse. We then talk about how a product's first review can impact the rest, how retailers can get returns under control, and whether it's better to be more, or less, like Amazon. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Yory Wurmser.
Supporting minority-owned publishers: GroupM is partnering with TripleLift to help direct programmatic ad dollars to publishers owned by underrepresented groups, though the initiative relies on clients actually putting their money where their mouth is.
New Nielsen numbers: The company is releasing a new monthly measurement of US time spent watching TV, with its first report showing streaming accounting for just over a quarter of time spent.
Thirty-second Super Bowl spots soar: NBC seeks a 9.1% price jump for the coveted ad slots, as well as a buy-in agreement for the Winter Olympics, as it capitalizes on both high-profile events.
Amazon has been moving its shopping holiday around, and now it's next week. Melissa Burdick, co-founder and president at retail media buying technology firm Pacvue, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what Amazon gets out of having Prime Day in Q2 and the latest in the retail media war.
Worldwide ad spend soars: Total media ad spending will grow faster than anticipated this year, spurred by strong growth in digital and the rapid economic recoveries seen in countries with vaccine access.
As the US begins to emerge from the pandemic, people are re-entering the world with new habits, including new mobile behaviors. This year, the time US adults spend on mobile devices will continue to grow, albeit at a slower rate than last year. Nearly a third of their daily time spent with media will be on mobile.