Mobile


India is home to the world’s fastest growing proximity payment market. According to eMarketer estimates, adoption is projected to jump nearly 40% this year.

How Advertisers Can Capitalize on Esports Fandom and Reach Teens

Joshua Dyck, professor and co-director of the Center for Public Opinion at the University of Massachusetts Lowell, discusses why esports has drawn so many teens, and how advertisers can insert themselves into the gaming community.

What Brands Want from In-App Programmatic Advertising

John Egan, head of demand, EMEA, at mobile app ad exchange MoPub, a Twitter company, discusses how marketers are continuing to work on cracking the code on in-app programmatic advertising.

Why Ride-Sharing App Via Will Spend More on Snapchat Advertising

Arielle Vogelstein, growth principal at Via, talks about Snapchat's advertising potential.

When Toyota Advertises on Twitter and Snapchat, Users Listen

Nancy Inouye, national media manager at Toyota Motor North America, explains why Twitter and Snapchat advertising remain beneficial for the brand.

More Millennials, Gen Z Are Using Social Apps

A May 2018 survey of younger US internet users found that many Gen Zers are using apps like YouTube and Snapchat a lot more than they did a year prior.

Pinterest Sees Visual Search Working in Tandem with Text Search

Pinterest launched visual search three years ago, and it now sees 600 million visual searches per month. eMarketer's Yory Wurmser spoke with Omar Seyal, head of discovery product at Pinterest, about what the platform has learned about consumer visual search behavior.

Facebook Messenger Ads: Are They Worth It?

Display ads in Messenger's inbox can help brands reach eyeballs, but advertisers should be careful not to overstep their bounds.

Marketers’ Roundtable: How Four Brands Use Data to Increase Email Open Rates and Engagement

From personalized messaging to list health to mobile design, four brand marketers discuss how they are navigating email marketing in 2018.

Teens and Their Smartphones: Too Much of a Not-Always-Good Thing?

As smartphone ownership becomes the norm among teens, the device dominates their overall digital usage. And even teens themselves wonder whether they use it too much.

How Header Bidding Is Moving Into Apps

Casie Jordan, director of professional services at MoPub, spoke about how app publishers are adjusting the ways they sell inventory programmatically.

How to Succeed with Snapchat Advertising: Iterate, Iterate, Iterate

Simon Lejeune, head of user acquisition at travel app Hopper, discusses the success of its direct-response Snapchat ad campaigns.

Americans are spending less time with most major media, with one major exception: smartphones. eMarketer has curated this Roundup of articles, insights and interviews to break down the key trends in mobile marketing today.

How Pinterest, Google and Amazon Are Improving Visual Search

Recent improvements in computer-vision technology have finally made this dream a reality, and the biggest technology companies, including Pinterest, Google, Amazon, Microsoft and eBay, now have visual search tools.

eMarketer Lowers Snap Ad Forecast

In its latest advertising forecast, eMarketer sharply lowered its projections for Snap’s US ad revenue for 2018 and beyond, as an increasingly automated buying system brings down prices.

Consumers Raise Their Expectations for Visual Search

As visual search moves from novelty to legitimate discovery tool, consumes have raised their expectations for its utility and accuracy.

How AARP Uses Email to Give Consumers a Better Brand Experience

Stephen Driscoll, vice president of marketing at AARP, discusses why email has remained relevant for marketers in today's fast-paced digital world.

Most Apps Get Deleted Within a Week Of Last Use

On average, smartphone users worldwide delete their apps 5.8 days after they last used them, and 40% of them will reinstall.

Why Mobile Users Download (and Delete) Retail Apps

Apps vs. mobile sites has been the subject of debate since the dawn of smartphones. For a period it seemed like apps fell out of favor, but there is proof that trend is reversing in the retail industry.