Mobile


A saturated market and shifting consumer attitudes have finally put an end to years of consecutive growth. Smartphone manufacturers are now searching for opportunities in lower-tier cities and overseas markets.

Despite rapid growth, mobile advertising has been hampered by fragmented formats and standards, which limit what marketers can do with the newer and richer types of marketing data available in mobile.

New research from VocaLink finds that more than half of UK smartphone users used a banking app in 2017, while 39% used a contactless card or mobile payment service to make a small daily purchase.

While 5G waits on the horizon, the number of 4G LTE connections worldwide continues to grow, driven by operators offering more advanced capabilities.

According to eMarketer’s latest forecast, the number of adult wearable users in the US will grow 11.9% in 2018. This comes one year after eMarketer significantly downgraded its projections for wearable usage.

More than a fifth (21.0%) of adult internet users in China will don a wearable device at least once per month in 2017, eMarketer forecasts.

eMarketer estimates 3.47 billion people will use the internet regularly in 2017, representing 46.8% of the global population. Mobile phones will be the primary device for internet access, used by 2.73 billion people, or 78.9% of internet users.

Publishers looking to buttress their mobile endeavors are augmenting their own data-gathering efforts with those offered by third parties.

Brands have long had digital communications channels to interact with customers, such as email. But the recent emergence of chatbots and messaging apps has provided them with even newer tools, replete with their own benefits and drawbacks.

New data from Flurry shows that, while usage of shopping and digital content apps made gains worldwide in 2017, gaming app usage declined.

While Google's mobile operating system is the most popular worldwide, it runs on less than half of smartphones in the US.

New data shows that users are less likely to stop using an app after receiving a push notification, but only up to a point.

Gaming app publishers are facing the same primary challenge that all app publishers do—how to keep growing their user numbers.

Marketers running app install campaigns certainly have no shortage of options when it comes to allocating their spending. But new data suggests mobile app developers are directing the majority of their install marketing dollars to video.

Games remain the most popular category of downloaded apps. But native messaging and social media apps top the list on an individual basis.

New projections from Strategy Analytics estimate that there will be 1.5 billion 5G-enabled smartphones shipped in 2025, up from just 2 million in 2019.

A survey finds that most consumers say they rarely or never mean to click on ads served up on their phones.

There’s nothing like spending the holidays with your loved ones, or—as a new study from Tapjoy reveals—with a mobile game.