On today's podcast episode, we discuss our changing digital media consumption habits: how much time we spend per day with media, how TV watching is holding up, how much we digitally multitask, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and director of forecasting Oscar Orozco.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss in-store retail media: what's holding it back, cooler screens and smart carts impact, and what digital advertising looks like outside the store. Then, for "Pop-Up Rankings," we rank the top three activations in retail media. Join our analyst Sara Lebow as she hosts analysts Arielle Feger and Sarah Marzano.
On today's podcast episode (part 2), we discuss what the end of cookies means for publishers, what new media business models look like, and who's done the best job of pivoting to digital. "In Other News," we talk about when brands should disclose that they have used AI and whether Spotify's new video learning courses can move the needle. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.
In 2024, in-app video ads will capture over 30% of total US mobile advertising spend for the first time. Driven by placements in social media, YouTube, and OTT apps, in-app video ad spending will increase 20.4% YoY in 2024 to reach $61.11 billion. It will account for over half (58%) of the $105.93 billion in US video ad revenues and nearly 90% of mobile video ad revenues.
Deleting billions of data records is a first step to restoring user privacy but could come at the expense of crucial advertising data.
Discord’s advertising debut must be carefully managed: The gaming and messaging app risks alienating consumers in its pursuit of revenue growth.
On today's podcast episode (part 1), we discuss what publishers can do about GenAI that summarizes answers, how to strike the right ad load balance, and who has the best 'what-to-do-about-social-media' strategy. "In Other News," we talk about what social app BeReal's next move will be and why X (formerly Twitter) is pivoting to CTV. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.
The company bolsters security and offers credit monitoring after hackers leak data on the dark web. Lawsuits and fines may be on the horizon.
Microsoft uncouples Teams from Microsoft 365 globally in reaction to the EU’s antitrust probe—proving how regional rules can have a global impact.
Big Tech’s year of regulatory pressure: As the EU investigates Apple, Alphabet, and Meta under the DMA, it’s demanding compliance in 12 months. Companies scramble to avoid fines of up to 10% of global revenues.
On today’s podcast episode, host Bill Fisher is joined by our analysts Paul Briggs, Evelyn Mitchell-Wolf, and Carina Perkins to discuss the implications of new digital legislations that recently came into force in the EU. Could they be a template for tighter digital laws elsewhere in the world?
Tim Cook promises big AI advancements for existing product lines. Developers might be forced to choose between building apps for on-device AI or AR/VR Vision Pro.
X’s US app usage dropped 23% since Musk’s takeover, outpacing the decline of rivals. Can bundling genAI result in user recovery?
Marketers bet on gaming's potential: IAB reports planned increase in ad investment, reflecting confidence in the medium's reach and safety.
On today's podcast episode (part 2), we discuss what America looks like without TikTok, who would be most likely to buy the short-video app, and what marketers should be thinking about to plan for the future. Tune in to the discussion with our analysts Minda Smiley and Max Willens.
Unwitting users experience Google’s AI search: Google wants feedback from people who aren’t AI-inclined. Dealing with spam will help build a symbiotic hybrid search platform.
On today's podcast episode (part 1), we discuss the details of what's going on with a potential TikTok ban, how grave of a threat TikTok might be, whether Americans actually want a ban, and the likelihood of TikTok getting banned this time around (out of 10). Tune in to the discussion with our analysts Minda Smiley and Max Willens.
Proposed changes to Big Tech’s business model fall short, and now a trifecta of investigations could put pressure on tech giants’ wider expansion in the region.
As Apple waits for its AI moment, its devices and users already have a head start. Microsoft’s AI Surfaces are only available to enterprises, delaying wider adoption.