EU competition regulators accuse Apple of DMA violations and excessive store fees. Consequences could include fines up to $38 billion and delays to its AI pivot.
Apple’s new tolerance for game emulators is good for gamers and could help appease regulators’ gatekeeper concerns.
Google needs to sort out its regulatory and payment frameworks before continuing its expansion into real-money gambling.
YouTube looks for wiggle room in AppTrackingTransparency: The platform is hoping to reverse opt-out decisions made years ago with new pop-ups.
Uber enables programmatic ad buying: partnerships with google and DSPs enhance targeting and engagement for advertisers in the rides app.
Meta’s Threads API launch enables third-party app creation and access, contrasting X’s and Reddit’s restrictive API policies.
Meta monetizes Messenger: Brands can now send messages to consumers who opt in, encroaching on SMS messaging platforms' value proposition.
To keep loyalty members engaged, brands must focus on what customers want, offer smart rewards, and keep tweaking their programs. For example, Victoria’s Secret built a special community in its app, while Vitamin Shoppe added multiple tiers and benefits after careful planning.
Despite its AI potential, decentralized teams and bureaucracy reportedly hinder progress at a time when competitors are racing to compete to bring genAI to the mainstream.
Users aren’t happy with the downgrades, and some may be wondering if it’s Google’s attempt to push them away from Fitbit and toward the Pixel Watch
TikTok proves social search is here to stay: Its new image search function capitalizes on a shift from traditional discovery methods.
Consolidating AI teams and hiring a former Apple executive behind Siri innovation could make its Bixby assistant competitive. AI startups have a viable partner to push adoption.
Games offer publishers a valuable trove of first-party data: Media groups are rolling out daily games offerings that are often loaded with ad trackers.
The photo-sharing app’s user growth is plateauing and financial prospects are dimming. Can its new owner successfully pivot BeReal to regain relevance?
With its on-device AI and security, Apple is aiming to drive AI that’s attractive to enterprise users. AI startups outside its walled garden need to work harder for adoption.
It’s integrating genAI features into several products while making Siri smarter with access to GPT-4o. The ecosystem advantage promises privacy and personalization.
iOS 18 to feature RCS, at long last: Apple's update will boosts cross-platform messaging—and benefit marketers with richer customer interactions.
Following nearly 25% growth in 2023, US game ad revenues will total $8.59 billion this year, a growth of 6.7% over 2023, per our March 2024 forecast.
Microsoft gaming head Phil Spencer suggests an Xbox handheld is in the works, reflecting a mobile gaming trend and a potential shift from consoles to portable devices.
The dominant drone maker faces a potential US ban under the Countering CCP Drones Act and might need to sell to a US company or abandon the market completely.