While it’s likely years away from the mainstream, Apple’s visionOS presents opportunities for streaming, in-app purchases, and AR advertising.
The Vision Pro headset puts Apple at the forefront of the augmented reality discussion, but the device’s business focus and exorbitant pricing could limit wider appeal.
Key stat: The top way US internet users discover new mobile apps is by searching or browsing app stores, cited by 44% of those surveyed for Airship by Sapio Research.
Adding mobile plans to existing Amazon Prime subscriptions has the potential to entice millions of wireless customers looking for a cheaper alternative.
Soon you’ll be able to chat on BeReal: The authentic social media app is finding ways to increase time spent before turning on revenue streams.
With 34 million developers, a massive app ecosystem, and a burgeoning ad business, Apple could fast-track its metaverse ambitions behind its MR headset announcement.
The universal appeal of mobile messaging apps puts them at the forefront of advertising growth in emerging markets.
ts new handheld accessory isn’t the Nintendo Switch killer many had hoped for, but it’s a sign that the gaming giant is investing to build around its consoles.
The app’s expanding product suite could appeal to this group. But they won’t be an easy sell, and Block risks becoming over-reliant on Cash App.
The 15 biggest US ecommerce players aren’t a surprise (here’s looking at you, Amazon, Walmart, and Apple). User-friendly mobile apps, quick delivery, innovation, and converting sales are what turn retailers into ecommerce powerhouses. Here are the companies our analysts believe best exemplify those features within the 15 largest ecommerce players.
Booming insurance app uptake creates opportunities for insurtechs, which can better capitalize on their tech-focused offerings than incumbents.
Technology companies are caught between China and the US. Bans from both countries could upend entire supply chains and future growth.
Citing constitutional violations and hindrance to user-generated content dissemination, any outcome may affect tech regulation across states and digital ecosystems.
Apple makes estimated $15B bet on Broadcom: Not resting on its iPhone laurels, Apple boosts its competitive edge by investing in connectivity expertise and US GDP growth.
The company was once all in on cloud computing but is selling off the business unit as part of its massive restructuring. The move raises questions about its future business focus.
Its fastest-selling game is extending the popularity of the 7-year-old handheld console and defying the cloud-gaming trend.
Breaking up with Google is hard, Samsung discovers: The smartphone giant has paused swapping search engine deals over market concerns. Microsoft might have to pay a premium to win contracts.
A $3.6 billion investment can secure the American chipmaker as a key supplier in various Japanese industries for years to come.
FTC wants digital health companies to clean up their apps: The federal agency is rewriting its Health Breach Notification Rules for mobile health apps and fitness trackers. Marketers need to read the fine print.
The new legislation will impose fines on TikTok for continuing operations in the state and on Apple and Google for enabling app downloads.