Its $3,499 Vision Pro mixed-reality headset is coming next month, and competitors are already lining up to challenge the new product category and ecosystem.
Smart TVs, robotics, AI PCs, and chips are just some of the technologies receiving upgrades as competition and innovation intensify in the tech sector.
On today's podcast episode, we discuss what the biggest trend of 2024 will be when it comes to how consumers will spend their time—and money—and what the biggest opportunities for advertisers will be as a result. Tune in to the discussion with our director of Briefings Jeremy Goldman and vice president of Briefings Jennifer Pearson.
Walmart deepens metaverse presence with Unity partnership: The retailer is expanding access to its commerce APIs to allow developers to sell physical items within virtual experiences.
Sales of smartphones over $600 grew 6% in 2023, with Apple leading despite emerging market shifts. GenAI on upcoming handsets could kickstart upgrade cycles in 2024.
Apple faces an uphill battle to get consumer attention this year: It shed over $100 billion in market value and is facing pressure to innovate with foldable phones and AI.
Providing a glimpse into the strategies behind a year marked by economic uncertainty, ecommerce disruptors, and rising competition for consumer loyalty, our “Behind the Numbers: Reimagining Retail” podcast’s unofficial retail awards offer lessons for brands to make more informed decisions in 2024. Our analysts discuss the winners that caught their attention—for better or worse.
US regulators face tighter timelines to challenge App Store exclusivity and payments dominance while global agencies ramp up pressure.
On today's podcast episode, we discuss whether this is the beginning of Amazon's decline, if the Internet is becoming more ad-free, whether shopping pairs well with streaming, where brands will shift their ad dollars during the Super Bowl as they lean away from X (formerly Twitter), ChatGPT creator OpenAI's deal with publishing giant Axel Springer, the most visited tourist attractions in the world, and more. Tune in to the discussion with our analyst Blake Droesch and vice presidents of content Suzy Davidkhanian and Paul Verna.
Meta’s Threads app faces declining engagement and challenges to differentiate, while Elon Musk’s Twitter rebrand to X struggles with user resistance and brand identity.
A 4.7% decline in 2023 outpaced earlier forecasts. The addition of AI-capable chips could accelerate upgrade cycles, maintaining premium smartphones’ dominance in 2024.
Gen Z embraces messaging, search, and shopping: Social media trend reports shed light on 2024 priorities.
An unprecedented ITC ruling based on claims that Apple infringed on blood oxygen monitoring patents leaves the tech giant no recourse but to temporarily pull its devices.
An influx of AI-enhanced devices will test consumer appetites: Tech companies are developing a new class of consumer products based on multimodal generative AI. What will become of smartphones?
The $886 billion US National Defense Authorization Act (NDAA) will allocate funds for private defense network updates, giving network providers potential for lucrative contracts.
EU expansion and new interoperability with Mastodon, Tumblr, and Flipboard can position Threads for continued growth. Meanwhile, X faces an exodus of advertisers and declining revenue.
Microsoft’s in-game ad effort shows signs of life: The company’s gaming CFO said cloud streaming is an opportunity to deliver ads.
The FCC denied Starlink’s $866 million subsidy due to doubts about its technology’s capability. Broadband access for hundreds of thousands of underserved users will be delayed.
Games industry marketing event E3 shuts down: Several contenders are vying to replace the decades-long staple.
Led by Apple’s urgency to reduce reliance on China, manufacturers are pouring billions into factories in India that could expand beyond consumer electronics.