Finalizing its largest-ever deal after a 21-month regulatory battle will shake up the gaming industry and fuel Microsoft’s mobile and cloud gaming strategies.
The chipmaker is cutting 1,258 roles after revenues and income plunge. The move counters smartphone sales declines and helps fund AI growth.
Microsoft’s Activision Blizzard acquisition could boost Xbox offerings, though recent blockbusters remain exclusive elsewhere—for now.
Utah sues TikTok, claiming it’s exploiting children via its addictive features. Concern grows over mental health and surveillance fears, and mounting scrutiny could accelerate TikTok bans.
On today's podcast episode, we discuss how much ad spending will grow this year, whether there are more reasons to be optimistic or pessimistic about consumer spending, and what today's most interesting ad spending trends are by media and company. "In Other News," we talk about a deal to bring video ads to Spotify’s app on Roku and how Amazon's second year of streaming Thursday Night Football is going. Tune in to the discussion with our analyst Paul Verna.
Google’s shift to passkey authentication promises industry-wide adoption, giving users both convenience and enhanced security while reducing the threat of phishing attacks.
On today's podcast episode, we discuss a digital out-of-home (OOH) TikTok initiative, whether OOH ads have actually bounced back, and what we expect to see from in-store retail media. "In Other News," we talk about YouTube experimenting with longer but less frequent ad breaks and whether consumers are finally bumping up against a video streaming ceiling. Tune in to the discussion with our analyst Ross Benes.
Apple faces hurdles with its premium mixed-reality headset while Meta scrambles to counter with its own next-gen Quest to maintain its leadership position.
On today's podcast episode, we discuss the Federal Trade Commission's (FTC) case against Amazon, the tech giants' defense, and what is most likely to come of this. "In Other News," we talk about what to make of Peloton and Lululemon striking a deal and why social media burnout is back on the radar. Tune in to the discussion with our analysts Jacob Bourne and Zak Stambor.
On today's podcast episode, we discuss what to make of the deal between the writers and studios, whether we'll soon be interacting with synthetic social networks, if AI can really improve customer service, wearable AI technology potentially replacing the smartphone, how much people have saved for retirement, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco and analyst Max Willens.
On today's podcast episode, we discuss who the LGBTQ+ community are, their relationship with advertisers, and what advertisers are getting wrong. "In Other News," we talk about the battle between TikTok and Instagram for young people's attention and which X (formerly Twitter) users are leaving the platform the fastest. Tune in to the discussion with our analyst Paola Flores-Marquez.
Advertisers say it’s time for a federal data privacy law: The Association of National Advertisers announced plans to push for federal rules, citing patchwork state-level laws.
Google's Pixel 8 and Watch intertwine AI prowess and cloud computing to entice adoption. Rising market share goes hand in hand with a price increase.
TikTok wants to test an ad-free subscription model: It’s a major shift from its traditional ad-driven revenues to capitalize on evolving user preferences.
Nearly 98% of smartphone users (255.8 million people) will use apps this year. Although all major app categories will continue to gain users—and 11 will surpass 100 million users apiece—the average user will download and regularly open fewer apps as they settle on favorites in each category.
Amazon’s search capabilities are set for an AI-powered upgrade: The retailer will incorporate a chatbot to offer customers personalized suggestions based on their queries and shopping history.
Supermodel shows off Humane’s AI techie broach: A wearable, screenless AI assistant could merge high tech with high fashion. But will average consumers go for it?
Can Activision repair mobile-game advertising’s reputation? The gaming giant is launching a measurement tool to increase advertiser faith.
The DOJ uses testimonies from Microsoft and DuckDuckGo to challenge Google’s search dominance. A loss could force Google to restructure high-value default search deals.
AI at the heart of Google’s Pixel 8 plan: Pixel 8 leaks show advanced camera and natural language features. Google balances device ambitions with Search.