On today's podcast episode, we discuss the most important measurement considerations for marketers, how brands are able to stand out on TikTok, and how to best determine the true impact of media buys. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Aashish Takkala, Product Marketing, Media Measurement at TikTok.
iPhone 16 sales falter as AI enhancements fail to excite consumers: Apple reduces production by 10 million units, signaling weak demand despite rolling out new AI tools in iOS 18.2 beta.
Roblox takes steps to address child safety: New parental control features come after critical reports that could stifle advertising efforts.
The move could improve mobile gaming appeal but risks confusing users with fragmented offerings.
AI-driven insights allow brands to creatively target podcast listeners, but privacy concerns and AI biases remain challenges for marketers
Netflix cuts its expensive AAA gaming division, indicating anxieties about long-term, high-cost games projects. Focusing on smaller IP-based projects could better align with its business model.
The company’s denial of full damage raises alarms over internal data threats and ongoing legal pressures.
The tech giant warns of security breaches if it’s forced to open its platform, but Epic Games says Google is exaggerating the risks.
By using Siri and the Matter standard, Apple could dominate the IoT market with a seamless smart home ecosystem.
he policy targets deceptive practices, requiring companies to make it as easy to cancel as it is to sign up. Opponents say it’ll increase accidental unsubscribes.
While the deal could bring in new revenue, integrating Expedia risks overcomplicating Uber’s app and driving users to competitors.
While genAI features haven’t attracted new users, they’ve enhanced subscription offerings, helping the language app increase its profits and justify premium pricing.
Public opinion on cellphone bans in schools is split: Pew finds generational and political divides, with older adults supporting more restrictions.
Though its latest ring features enhanced biometric tracking and a redesigned app, Oura’s subscription model might push consumers to Samsung’s or RingConn’s alternatives.
nternal studies revealed compulsive TikTok use harmed mental health and disrupted users’ responsibilities like sleep and school, intensifying legal battles against the platform.
Snap introduces Sponsored Snaps: Full-screen vertical ads now appear in users' chat inboxes as part of Snap’s efforts to grow its ad business.
Aggressive moderation tactics on Threads are pushing users away, threatening its growth. Competitors like Bluesky and Mastodon stand to benefit from this frustration.
With AMD and MediaTek entering the market, Nvidia and Qualcomm may face pricing pressure. Affordable AI tech could drive adoption in emerging markets, reshaping global competition.
69% of consumers worldwide say email is their preferred communication channel with brands, according to a June 2024 survey from Emarsys. Email was followed by SMS/MMS, at 53%.
Microsoft is taking advantage of Google’s antitrust ruling, enhancing its own mobile gaming strategy while increasing options for consumers.