Attentive's Cyber Week triumph: Sales of $1.8 billion driven by AI-SMS synergy and personalized messaging.
What ByteDance’s pullback from gaming means for competitors: Strict Chinese regulations played a part, but slowing growth and high costs are causing problems
Omnichannel approach triumphs in Black Friday marketing: Email and SMS take center stage during pivotal sales period.
Mobile apps are vital for commerce. In fact, among US smartphone users, 65.8% will use retail apps in 2024, putting the category behind only maps/navigation apps (72.8%) and weather apps (71.1%) in terms of adoption, according to our July 2023 forecasts.
72% of US children prefer video games as holiday gifts, highlighting an opportunity for consistent growth on various fronts for the gaming industry.
The arrangement cuts Android app store fees and stokes regulatory scrutiny over selective, anticompetitive practices. Intensifying regulation and developer fallout could follow.
WhatsApp partners with Mercedes-AMG F1, offering exclusive broadcast channel content: The messaging platform makes a play for fandom’s attention.
On today's podcast episode, we discuss what's most to blame for X (formerly Twitter) losing half its value in the past year, what the platform has turned into, and the biggest challenges facing it heading into 2024. Tune in to the discussion with our analysts Jasmine Enberg and Max Willens.
On today's podcast episode, we discuss what happens now that the actors strike is over, how the Super Bowl is fundamentally changing, whether live sports need new shorter content, what's next for WhatsApp, why people immigrate to the US, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
EU regulatory pressure results in improved iPhone-Android communications. This could mean SMS’ days are numbered in 5G markets.
France and Germany oppose foundational model regulation in the EU’s AI Act, risking Europe’s AI advancement amid a global regulatory race. Delays could disrupt AI adoption in the region.
SpaceX's Starlink may seek IPO as Amazon readies rival satellite internet service. Intensifying competition could result in increased internet access for remote areas.
Google and Apple’s search deal revealed: Apple gets 36% of search giant’s Safari revenues in exchange for being the default search engine.
Qualcomm and Iridium’s scrapped deals hinder Android’s competition with iPhone’s Emergency SOS. Apple is now the only smartphone option for satellite connectivity.
Snap uses AI to empower AR: The company pivoted to AI in the last year to drive growth but is now using ChatGPT to put AR lenses back in the spotlight.
On today's podcast episode, we discuss a new lawsuit against Meta for designing its products to be addictive to kids, new paid ad-free versions of Facebook and Instagram, and where Threads engagement is at. "In Other News," we talk about whether we will ever come together again on social media and if AI can help us get there. Tune in to the discussion with our analyst Jasmine Enberg and director of Briefings Jeremy Goldman.
The iPhone 16 could be ‘the ultimate virtual assistant’: The latest buzz on Apple is that it plans to integrate a generative AI model into Siri, competing on the voice assistant and on-device AI fronts.
Humane’s Ai Pin will be ready to order this week: The generative AI-focused wearable is creating a buzz, but its value proposition for average consumers is uncertain.
Its Gauss AI is coming to upcoming Galaxy smartphones—a first for the industry. It could be the beginning of wider AI integration.
Gaming giants surpass expectations with robust earnings and increased user engagement by releasing new games and expanding into other forms of entertainment.