In the US, desktop computers had the highest ecommerce conversion rate of any device during Q4 2021, at 3.8%. Tablets followed with a 3.2% conversion rate, while mobile registered a substantially lower rate of 2.3%.
On this episode of Reimagining Retail, our analyst Suzy Davidkhanian hosts resident apparel expert Sky Canaves. In "Pop-Up Rankings," they discuss several features from the inaugural apparel benchmark study that didn't rank as high as they would have expected. In the second segment, "What's In-Store," Sky and Suzy visit Nordstrom to check out its click-and-collect hubs, the mobile app scan feature, and different store activations.
Prototype smartwatch reveals hints of Google, Samsung, and Fitbit’s wearable future: Found in a restaurant, the Pixel Watch shows how far the collective efforts have come. Can it challenge Apple’s dominance?
Elon Musk and Twitter agree to $43.4B buyout: Musk hopes to take Twitter private with less content moderation and more free speech but will need to consider ramping up advertising to cover debt financing costs.
Some of the most popular Instagram Reels are TikTok reposts: The platform is struggling to promote original content over those ripped from competitors.
TSMC’s founder says US chip efforts are doomed: Former CEO Morris Chang cites lower overseas labor costs and high manufacturing costs but fails to mention savings on importation and transportation.
Consumers are worried about the surge of ads in gaming: Xbox and Sony both have in-game ad programs in the works, and consumers aren’t thrilled.
TikTok bets on interactivity to drive ad conversions: The platform released a slew of new ad formats that aim to keep users engaged.
omcast’s faster-than-fiber hollowcore tech could accelerate 10G adoption: Higher speed and low-latency upsides over legacy glass fiber networks could spur adoption in data center, financial services, and edge computing.
On today's episode, we explore where hybrid work might be heading, attention-based mobile ads, the circular retail dream, Spotify rebrands Greenroom, why every town has a water tower, and more. Tune in to the discussion with our analysts Evelyn Mitchell, Paul Verna, and Blake Droesch.
As in-app shopping grows, retailers need to prioritize the mobile experience: Consumers spent record amounts of time in shopping apps in 2021, but sustaining their interest for the long term could be tricky.
The internet will have 4.55 billion users worldwide this year, up 2.6% over 2021. This amounts to 57.4% of the general population.
T-Mobile ranks No. 1 for 5G, download speeds, and coverage in Q1: Leading network carriers with extra 5G capacity can grow 5G subscriptions and solidify a foothold in the MVNO space through prepaid partnerships.
In 2021, social audio app Clubhouse registered a total of 6.7 million downloads in the US. About 42% of those downloads occurred during Q1 2021, when the app received extraordinary media buzz. But as established platforms created copycat features, Clubhouse’s downloads decreased.
WhatsApp looks to take group messaging to a new level: Communities feature allows separate groups to unite with encrypted communications.
Can Twitter fend off Elon Musk’s takeover bid? The future of Twitter’s board, shareholders, and employees hangs in the balance as the standoff escalates and the social media company opens to acquisition.
In March, just over half of email opens worldwide came from Apple devices using Mail Privacy Protection (MPP), a feature released in September 2021 that prevents email senders from receiving data on Mail app users’ device usage, among other information. About one-third of opens came from webmail, while the remaining slice was split fairly evenly between desktop and mobile.
Meta has to do more with the metaverse than move beyond VR: Its social game Horizon Worlds is coming to phones and browsers, where Fortnite and Roblox reign supreme.
Under investor pressure, Peloton overhauls its business model: The connected fitness company is slashing equipment costs while betting that loyal subscribers will stomach price increases.
Meta’s risky move to grow its metaverse: The metaverse was conceived as an escape from mobile apps and PCs, but Meta is now risking it all by pushing the web and mobile version of Horizon Worlds. Why?