China’s tech manufacturing hubs are in lockdown: Coronavirus upswings could bring widespread Apple factory closures, reducing iPhone and Mac output and leading to lower profits in the coming quarter.
Meta’s Horizon Worlds features can monetize VR: Creators will be able to sell items “in-world,” with Meta taking up to 47.5%. Will creators balk at the cost of business in the metaverse?
Google Fi and other prepaid carriers can offer more-affordable 5G subscriptions using T-Mobile’s spectrum. Partnerships can drive down connectivity costs while ramping up 5G adoption.
We detail why the new tech could help it gain ground on competitors like Apple.
TSMC’s resilience leads to record revenues: The leading chip manufacturer now has the opportunity to seize more market share as competitors falter in the face of lockdowns.
Google continues to court consumers with a new visual shopping feature: The tech giant’s multisearch capability helps fend off competition from social media platforms by simplifying product discovery.
On today's episode, we discuss the next normal for retailers, digital ads in refrigerated aisles, what the point of the Oscars is, the potential NFL+ streaming service, regulators coming for the app stores, what makes American cars unique, and more. Tune in to the discussion with our analysts Blake Droesch and Dave Frankland and director of reports editing Rahul Chadha.
Google enforcing tighter controls on Android apps: Updating old apps will improve security and privacy, but Google’s tighter control could be detrimental to developers who don’t play by its rules.
Influencer payouts on social media are fickle, but creators have little choice: Instagram and others are getting criticized for opaque monetization rules.
US mobile gaming ad revenues will reach $6.26 billion in 2022, up 14.0% from $5.49 billion in 2021. Healthy double-digit growth will continue through 2024.
Ad industry sees gaming as a growth opportunity amidst industry turmoil: Inaugural PlayFronts event focuses on how brands can gain new customers and revenue.
Twitter braces itself as Elon Musk takes a board seat: The notoriously unpredictable tech visionary promises “significant improvements” to the platform, but that may not be enough to boost advertising revenues.
Lockheed Martin becomes the DOD’s 5G integrator: 5G development can push the military’s digital transformation while partner companies build more secure solutions for consumer and private 5G applications.
Coca-Cola’s Fortnite partnership shows gaming’s hold on the metaverse: Fortnite and Roblox can offer brands unlimited advertising space for virtual experiences.
Dating apps Bumble and Hinge attracted more downloads worldwide in 2021 than the previous two years. Meanwhile, Tinder outpaced them both by at least 54 million downloads—albeit 8 million fewer downloads than its lead in 2020.
The “Wendyverse” shows why brands are interested in virtual spaces: The metaverse offers unlimited space to build unique experiences.
OnePlus is releasing its best flagship, but is it enough to upend the smartphone status quo? Innovative camera and screen features are not enough to overcome spotty 5G connectivity.
Meta’s campaign against TikTok will do little to hide its own issues: Negative stories about rivals won’t fix its longstanding advertising and content issues.
Will the future of mobile advertising be attention-based? Kargo thinks so, which is why it’s picked up Parsec’s “politely interruptive” ad format via acquisition.