Apple will use its gains from AppTrackingTransparency to launch a demand-side platform, and QR-launched augmented reality will help rejuvenate out-of-home advertising. Find out what else our analysts predict will impact mobile advertising this year.
India regulators challenge Google business models: Accused of abusing its dominant position to push pre-installed software, Google failed to allow users to uninstall apps or choose preferred search engines.
T-Mobile widens the gap in speed tests, 5G coverage: T-Mobile’s download speeds and coverage pulled further away from the competition in Q4. How can Verizon and AT&T catch up?
Expanding Android’s accessory ecosystem: Adding a competitor to Tile, Apple AirTags, and Samsung SmartTag helps Google round out Android’s accessories, but Bluetooth trackers are fraught with privacy concerns.
Slowing growth forces Beijing to capitulate to Big Tech: Facing the weakest growth in decades, China seeks cooperation with the EU and will loosen its iron grip on tech monoliths to spur the economy.
Apple unloads new Macs featuring Apple Silicon: The latest Mac mini and MacBook Pro models could blanket more of the desktop and notebook market in 2023.
TikTok’s recommendation oversight could usher in a new era for social media: The embattled app promised regulators access to its algorithm, which could mean similar changes for competitors.
Twitter takes a creator economy cue from Reddit and Twitch: Its new “coins” feature isn’t a terrible idea, but it’s coming at a challenging time for the creative class.
Apple’s intensifying in-house push: It already designs its own processors, and now it looks like Apple is moving to make its own Wi-Fi and 5G radios, displays, and touchscreens, reducing reliance on suppliers.
TSMC’s strategic expansion: The world’s largest contract chip manufacturer is eyeing expansion into Japan and Europe, a move that could prove useful in any future conflict with China.
Apple’s next move: The company lost $1 trillion in a year, saw China’s COVID-19 shutdowns diminish Q4 iPhone sales, and is now wrestling with shrinking demand for multiple products as consumers brace for a recession.
Netflix may have something to learn from Disney’s video game troubles: Disney turned around a troubled history with carefully selected licensing deals.
2023 layoffs expose Big Tech’s dirty laundry: Tone deafness, overexpansion, and lack of focus on security are the industry’s pressing problems that need to be resolved before the economy recovers.
Samsung’s sinking profits: Declining demand for PCs, smartphones, and memory is eroding the tech giant’s value in its consumer electronics and chip fabrication businesses.
Apple hits a bump on the road to becoming an ad giant: In an ATT twist, French regulators fined Apple for collecting advertising identifiers without user consent.
ogers-Shaw deal in jeopardy: The $26 billion merger would create the second-largest firm in Canada’s telecom oligopoly, but delays and uncertainty will drive down value.
Lenders have advantages oversuper app rivals which they can tap to gain an edge.
It’s time for podcast advertising to mature with its audience: The format has reached mainstream success, but ad solutions are lagging behind.
Google expands its cloud but pivots to a simplicity sprint to counter the down economy: Innovation could be dialed down further for 2023 as Big Tech’s most multifaceted behemoth rethinks its strategies.
Meta trapped in the middle of its past and future: One year after its bold pivot to the metaverse, Meta is wrestling with poor VR user adoption while desperately trying to resuscitate legacy apps in a flagging ad-revenue reality.