AppLovin’s bid to acquire Unity is a landmark moment: Whether the $17.5 billion deal goes through or not, there is no stopping the coming integration of ads in games.
Our 2022 US Retail Mobile App Features Benchmark report analyzes the most in-demand retail mobile app features and ranks the top 10 leading multicategory retailers based on their mobile apps.
The great disconnection: Google is imploring Apple to enable cross-platform messaging between iPhones and Android devices. But the blue bubble is the crown jewel of its walled garden.
Building on momentum from a significant pandemic bounce, mcommerce sales continue to grow, albeit at the lowest rate in years.
CHIPS and Science Act a boon for US manufacturing: President Biden signs the bipartisan bill, and chipmakers like Intel, Micron, Qualcomm, and GlobalFoundries are on board with expanding their US chip fabrication.
Quality-of-life features don’t amount to privacy changes: Meta is introducing user privacy features to WhatsApp that fail to address longstanding data privacy concerns.
Game over for gaming industry’s boom: Nvidia is the latest company to note the sharp decline in the gaming industry as shortages, declining consumer spending, and continued inflation take their toll.
UNC is adding new patient engagement features as healthcare consumers grow impatient with providers’ poor digital experiences.
Kargo’s doubling down on the future of rich media: The ad tech firm is buying Ziggeo to enhance its video capabilities.
Sports betting’s ad cooldown won’t be permanent: A year of hefty spending might have DraftKings slowing down, but sports will persist through a recession.
Samsung’s smartwatch opportunity: The growing demand for smartwatches and lack of an Android alternative to Apple Watch could help Samsung’s Galaxy Watch 5 capture market share.
CHIPS Act draws a line in the sand: The $52 billion CHIPS Act will go a long way to help chipmakers fire up chip fabs in the US, with the proviso that they avoid chipmaking in China for 10 years.
There’s a new chip sheriff in town: The semiconductor industry undergoes a seismic shift as AMD excels in earnings, innovation, and its future diversification plans.
In-game ads are set to debut during a downturn: The popularity of free-to-play games will help them endure, but advertisers may be cagey about spending.
5G coverage buoys T-Mobile’s growth: Leading the US mobile market in performance and 5G coverage positions T-Mobile to take more market share in the enterprise segment, where it falls behind.
On today's episode, we discuss how much of an effect Elon Musk has had on Twitter's recent performance, how advertisers are now viewing the company, and what initiatives the social media platform will likely consider moving forward. "In Other News," we talk about how bots and spam influence advertising and whether shorter ads on social media are the way to go. Tune in to the discussion with our analyst Jasmine Enberg.
More repairable Samsung Galaxies: The company will ship kits, parts, and step-by-step instructions for end-user and technician fixes of recent S20, S21, and Tab S7+ devices, indicating that right-to-repair pressure is working.
Amazon lays off 100,000: As pandemic-era spending cools and the online ad market declines, hiring pauses and layoffs have become a relief valve for companies.
As Apple’s ad business expands, ATT’s reputation suffers: The mobile ad industry is reeling from the change, while Apple’s services unit grows ever larger.