Advertisers look to get into the game: Marketers can exploit the opportunities that video gaming presents to win new customers by identifying their target genre and desired outcomes.
Google Play goes hands-off on privacy disclosures: The storefront's new permissions policy could make it harder for marketers to verify data standards
FCC needs $3B more to ditch Huawei, ZTE networks: The “rip and replace” initiative is short on funds. Prolonged pushback on reimbursements could result in a dodgy patchwork of suboptimal equipment.
CPUs, storage, and Wi-Fi chips face price hike: Intel is warning that “inflationary pressures” will drive up prices this fall, indicating the end of a two-year boom period in semiconductors.
The ad industry braces for a rocky economy: The industry is anxiously watching consumer spending as purse strings tighten.
Chip fab plans are up in the air: Intel, TSMC, and others could pause US chip expansion plans while the $52 billion United States Innovation and Compatition Act languishes.
The wave of in-game advertising is growing: Game engine Unity has acquired mobile ad firm ironSource to help integrate ads into games even earlier in the development process.
40% of Gen Z likes to search on TikTok instead of Google: Those numbers come from Google itself, which is eager to deflect monopoly accusations.
On today's episode, we discuss what to make of Elon Musk trying to pull out of the Twitter deal, the ramifications for both parties, and how advertisers will likely view the platform going forward. Tune in to the discussion with our analyst Jasmine Enberg.
On today's episode, we discuss some predictions for H2 2022 that are too specific to be 100% certain but could still come true, including: will there be new talks to revive the Pinterest/PayPal super app merger, what will happen to Mark Zuckerberg's quest to build the metaverse, will Netflix get into live sports, and more. Tune in to the discussion with our analysts Debra Aho Williamson, Andrew Lipsman, and Paul Verna.
NIkon to end DSLR line: Smartphones have an opportunity to seize the camera market, but smaller bodies and lack of long lenses will be tough to overcome. Computational photography could help fill the gaps.
Twitter up in arms: The social media company is fighting for its life and going after Elon Musk for disrupting its operations, destroying stockholder value, and walking away.
In Q2 2022, Meta’s Messenger attracted 52% of the top 10 US messaging apps’ daily active users, down 6 percentage points from the same quarter two years earlier. Discord increased its share by 7 percentage points over the same period, riding a pandemic surge that has not dropped off.
T-Mobile’s App Insights is a learning moment for advertisers: The new tracking program has been called creepy as consumers protect their personal data.
Canada internet goes dark: A router malfunction at Rogers takes out a quarter of Canada’s network, affecting key services and exposing the danger of consolidation and a lack of competition in network providers.
Gamers take a break: After a multi-year boom, the gaming industry’s lackluster year in 2022 is just a correction. With big titles in development, 2023 could be a blockbuster.
Smartwatch competition intensifies in Q3: Google is readying to launch its Pixel Watch and Apple Watch is adding sensors to better monitor’s user’s vitals, further pushing Big Tech into the healthcare industry.
Repairability could be a key smartphone feature: Google and Apple now allow users to fix flagship phones. This is a huge advantage over competitors that focus on deals for new phones.
Apple’s AppTrackingTransparency challenges are mounting: German authorities are the latest to take issue with the policy’s monopolistic qualities.
Do subscriptions make sense for Snap? The social and AR leader is launching a new subscription service that offers extra bells and whistles.