On today's episode, we discuss how a Netflix tier with ads could affect the company, its users, and advertisers, what price point it may come in at, how many users will switch over, and what advertisers should make of this potential inventory. "In Other News," we talk about how much overlay ads move the needle and Peacock's new In-Scene Ads. Tune in to the discussion with our analysts Paul Verna and Ross Benes.
Lockdowns and crackdowns crimp growth in China: Tencent’s ad revenues decreased dramatically due to Shanghai shutdown as well as dissolution of the after-school tutoring industry.
Southeast Asia emerges as a mobile-first consumer economy: Online food delivery, grocery sales, and digital payments to benefit as internet accessibility expands in the region.
Apple, Netflix woo $490 billion market: Both companies announce new features in honor of Global Accessibility Awareness Day (May 19).
The average number of smartphone apps used in the US will decrease over the next few years, following a pandemic-driven bump in 2020 that did not change the overall trend. This year, users will access an average of 20.4 apps each month, a figure that will drop to 19.7 in 2026.
Chipmakers faced with huge stockpiles: The war in Ukraine and China shutdowns are taking their toll on the PC and smartphone market. Manufacturers might have to pivot to produce chips for other uses.
Consumers want to search visually: A rising number of consumers are using Google to search using its Lens feature.
TikTok’s new user insights tool has some gaps: The publicly accessible tool is missing key data points compared with competitive offerings
On today's episode, we discuss how wearable tech devices will shake up healthcare, which features will make health wearables a must-have, and how Amazon and Apple will continue to disrupt the industry. "In Other News," we talk about why digital pharmacies are getting in trouble and what we should make of telehealth companies slowing down. Tune in to the discussion with our analysts Lisa Phillips and Rajiv Leventhal.
On today's episode, we discuss how many people are cryptocurrency owners, which direct-to-consumer companies are leading the category, and what Meta's overall ad revenues total up to. "In Other News," we talk about the number of people who aren't using the internet and whether consumer enthusiasm for DoorDash will remain high. Tune in to the discussion with our analysts Whitney Birdsall and Nazmul Islam.
In a world of ubiquitous robocalls, brands need to differentiate themselves if they want consumers to pick up. One option could be logos. Some 69% of US adults ages 18 to 24 say they would answer a call if their phone displayed a recognizable brand logo. This figure decreases with age, and just 46% of US adults ages 55 to 62 say they'd pick up if they recognized a brand logo.
TSMC is raising prices for the second time in a year: The company blames increased costs and expansion. Long-term effects may be loss of business from customers feeling the squeeze.
This year’s highly anticipated Google I/O developer’s conference kicked off yesterday and all eyes were on the announcement of the new Pixel 6a, Pixel Watch, and Android 13, which were all covered along with updates to various Google Search, Maps, and Translate services.
Consumers want control over their ad experiences: Google is taking steps toward greater personalization, but new data suggests that personalization experiences don’t always yield better results for advertisers.
From 1,000 songs in your pocket to $3 trillion in theirs: The iconic music player set the computer maker on a course to dominate consumer products that carried over to the iPhone and beyond.
China orders replacement of foreign-branded PCs, software within two years: Government agencies and state-backed businesses will need to switch to domestic alternatives, which could mean losses for Dell, HP, and Microsoft.
Apple wants a bigger slice of the digital ad pie: The tech giant is reexamining its services category for more streaming and advertising opportunities.