Retail & Ecommerce

With the rise of digital ad channels like connected TV and retail media, there’s a lot of emphasis on making every ad and consumer touchpoint shoppable. Ad formats with direct calls to action help drive conversions and increase ROI. But brand equity can get left out of the conversation when we focus on performance marketing in isolation. Every ad should perform and provide some sort of measurable impact, but each ad is also vital for telling a brand’s story, even at the bottom of the funnel where marketers are more focused on driving conversions.

Gen Zers are more calculated in their purchase decisions and are less likely to make impulse purchases compared with older generations. Social media is just one tool they use to evaluate products.

There’s good reason to expect strong growth this holiday season: With consumer confidence ticking up, consumers are spending more money than ever before.

Foot Locker raised its full-year forecast: While the retailer has positive momentum after posting better-than-expected results in Q3 and over Thanksgiving week, it still faces an uphill climb.

UK shoppers embrace secondhand goods in search for cost savings: Sales of used and refurbished items are surging, propelling Amazon’s resale business past the $1 billion mark.

Dollar Tree misses expectations as lower-income consumers pull back spending: While the discounter is gaining grocery share, discretionary sales continue to be challenged.