“Performance Max [campaigns] are more algorithmic in nature,” Menachem Ani, founder of online ad management company JXT Group, said during a recent Paid Search Association webinar. “Don’t force it to behave like a [traditional] campaign. My recommendation is to put in the work and make the most out of it.”
As consumers look for quick and convenient ways to shop, the number of click-and-collect buyers in the US will rise to 150.9 million in 2024, representing 53.1% of the population, per our December 2022 forecast.
Offering both cards will help J. Crew transition eligible cardholders and tap new revenue streams
The proposal would end the Apple Card partnership in the next 12 to 15 months. We expect many issuers will put their hats in the ring to take it over
The rule would apply to the UPI and could help boost adoption by creating a new safety net
Gen Z favors a range of product discovery methods, cost-conscious spending patterns, and flexible payment options. Here are three crucial insights and actionable strategies to help brands capture Gen Z’s attention—and dollars—this holiday season.
Walmart Marketplace is thriving: Black Friday and Cyber Monday were the two best-selling days on the platform, and those strong results are providing a boost to Walmart Fulfillment Services.
On today's podcast episode, we discuss whether X (formerly Twitter) can recover from its latest debacle, if folks will start buying cars on Amazon, whether ad-free social networks are inevitable, companies potentially ruining "buy one, get one free" deals, United Airlines weighing using passenger data to target ads on planes, how people feel about tipping in the US, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Ross Benes and Bill Fisher.
Ulta Beauty is optimistic as beauty becomes a mainstay of wellness routines: Sales and transactions grew healthily during Q3, despite emerging signs of cost-consciousness.
On-device AI is about to power a smartphone revolution: Smartphone sales are projected to rebound in 2024 and 2025, driven by generative AI innovations.
Neiman Marcus rejects Saks’ latest takeover offer, but is still open to a deal: A partnership could help shore up both retailers’ businesses as luxury sales soften.
59% of US adults interested in using AI chatbots for shopping-related activities would use the tech for product research, according to SurveyMonkey.
On today's special podcast episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We keep a running score and will crown a winning team at the end of the year. Today, we cover the future of AI devices, shopping Amazon from your social feed, what happens now that the Hollywood strikes are over, and how Amazon is expanding. Tune in to the discussion with this month's contestants: our vice president of Briefings Stephanie Taglianetti and analysts Evelyn Mitchell-Wolf and Carina Perkins.
Kroger delivers lackluster Q3 results: The combination of moderating food prices and consumers tightening their belts drove the grocer to cut its annual sales forecast.
Instacart partners with Peacock to fast-track membership growth: The move could help restore the delivery platform’s appeal in relation to DoorDash and Uber Eats.
It seems inevitable that Farfetch is going private: But while the move may make sense for the luxury marketplace, it poses challenges for Richemont.
Nike is feeling the fallout from its D2C shift: The company’s market share at retail partners is slipping as brands like On Running and Hoka take over shelves.
Amazon is projected to take the lion’s share of US holiday season retail ecommerce sales this year, beating out its closest competitor, Walmart, by over $80 billion, according to our June 2023 forecast.
Attentive's Cyber Week triumph: Sales of $1.8 billion driven by AI-SMS synergy and personalized messaging.
Consumers are turning to the payment method to mitigate financial pressures this holiday season, but overextension concerns persist