The ad industry is still hyperreliant on cookies: Despite an imminent phaseout, a Wired report found that the most popular websites share data with thousands of companies.
Consumer spending is off to a shaky start: Retailers are warning of weakening demand as a new sales forecast predicts slower growth in 2024.
Nike and lululemon brace for softer sales: Both brands are leaning into innovation to drive sales, but Nike’s risky bet could add to its challenges.
72% of US digital retailers believe generative AI and AI-driven personalization affect their business the most this year, according to December 2023 data from Bolt.
Comscore’s landmark accreditation is a blow to Nielsen: The company is the first to receive MRC accreditation for big data measurement across local and national TV.
Earlier this month, Beyond Inc. (formerly Overstock) acquired ecommerce retailer Zulily, which went out of business in late 2023. Beyond Inc. also plans to bring back the Overstock brand, which it sunset after acquiring the rights to Bed Bath & Beyond last year.
TikTok’s troubles double: TikTok’s US growth stalls among young users amid ban threats, shifting demographics, and fierce competition. Inability to recover could affect potential sale value.
Don’t let the myths get you down, social shopping is alive and well. Gen Z is full of contradictions. And “TikTok-famous” is becoming synonymous with Hollywood famous. Here are three key takeaways from Shoptalk 2024.
Walmart may be playing catch-up to Amazon when it comes to ecommerce and retail media, but recent moves like its $2.3 billion acquisition of VIZIO are giving the retailer momentum. But what are some other big moves that Walmart can make to grab more attention, loyalty, and customers?
Retailers should take note of what’s working in social commerce: Social platforms have made it incredibly easy for shoppers to click and buy, and that’s driving rapid growth.
Next is bullish on UK consumer spending in 2024 as economy improves: The retailer is confident that rising wages and falling inflation will spur consumption.
Shein, Amazon shift tactics to keep each other—and Temu—at bay: Shein is offering its supply chain services to brands, while Amazon is leaning into its delivery capabilities and customer service.
Consumers are dining out less often: Darden Restaurants reported softer same-restaurant sales as price pressures drive lower-income households to cut back.
Retail will account for over a quarter (28.7%) of all US digital ad spending in 2024.
The neobank may be trying to do too much as it diversifies
The average score isn’t cause for concern yet, but it’s a sign that delinquencies may be catching up with consumers
This can make Galileo a more attractive partner for fintechs to work with and can help the modern card issuer keep up its momentum
Temu parent PDD spent $11.6 billion on marketing in 2023: The retailer’s ad blitz helped it win over cost-conscious shoppers in China and abroad.
Kohl’s wants to become a destination for home goods: The retailer is expanding its home assortment by 40%. But the category isn’t without its challenges.
Rare Beauty mulls a sale amid soaring revenues: The company’s focus on delivering quality products at affordable prices is turning it into a beauty juggernaut.