Holiday ads embrace shoppable media: From AI ads to QR codes, major brands like Walmart and Home Depot pair with streamers for a seamless purchase experience.
Gaming giants surpass expectations with robust earnings and increased user engagement by releasing new games and expanding into other forms of entertainment.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how to define an impulse buy and some of the challenges in sparking them online. Then, for "Pop-Up Rankings," we rank three suggestions for inspiring online impulse purchases. Join our analyst Sara Lebow as she hosts analyst Arielle Feger and director of Briefings Jeremy Goldman.
Amazon’s Olympus AI could transform ecommerce, Alexa, and the cloud: Amazon is working on improving its generative AI standing. Its online presence and Anthropic partnership could help it stand out.
As Gen Zers grow up and their purchasing power expands, they’re redefining the relationship between brand and consumer, expecting brands to be community-focused, authentic, and culturally relevant.
Walmart will offer sensory-friendly hours at all its stores: The retail giant’s decision to make its stores more inclusive offers a simple template that other merchants can follow.
There’s no doubt that the combination of all digital activities drives far more product and brand awareness than the physical store. But no single online channel—whether third-party retailers, brand websites, or social networks—has overtaken the power of the store.
The UK’s cost-of-living crisis is squeezing household budgets: While sales volumes fell in October, consumers did stock up on lower-priced indulgences such as cosmetics and food and drink.
Retailers invest in shoppable TV ads after seeing early results: Walmart, Amazon, and Home Depot are banking on the format’s interactivity and ability to grab viewers’ attention to drive holiday sales.
Shein sets $90 billion IPO target despite concerns from investors: The fast-fashion company is aiming for an ambitious valuation, even as it faces existential threats.
Rising costs and channel fragmentation hurt sports engagement: Survey highlights a need to enhance discoverability and affordability.
But the company also has plans to cut costs, which will include layoffs
Despite open banking’s growth, merchants will face an uphill battle getting consumers to adopt the new payment method
The rollout in partnership with Neon Money Club can help Amex achieve its goal of growing its younger consumer base
This year was challenging for retailers as inflation kept prices high and consumers cut back on spending. But there were a few bright spots, as some in-store shopping rebounded and retail media boomed. Here’s some advice for retailers on how to use in-store experiences and retail media to their advantage.
Logistics companies moved fewer high-cost items this holiday season: But even as consumers buy lower-cost items, several forecasts (including ours) still expect solid results in November and December.
Bed Bath & Beyond looks to shed its past: The company, previously known as Overstock, changed its name to Beyond Inc. and parted ways with longtime executive Jonathan Johnson.
The retail media landscape is vast—and growing. Brands can’t work with every retail media network (RMN), but they should find the right ones for their objectives. That starts with asking the right questions.
Ninety-one percent of US advertisers plan to maintain or increase their investment in retail data in the next few years, according to data from The Trade Desk Intelligence.
Grocery spending is slowly shifting online as consumers seek convenience: More shoppers are leveraging grocers’ ecommerce options as well as delivery platforms like DoorDash and Uber Eats.