More than half (52%) of US adults have either used shoppable commerce (buying a product by clicking a link directly within or next to a video) before or are interested in it, according to an Insider Intelligence survey conducted by Bizrate Insights. The majority of those who have used it, however often, identify as male (23%) and are between ages 18 to 34 (31%).
Amazon is growing into an advertising titan: The company’s ad revenues jumped 26% in Q3 thanks to football and a strong hold on retail media.
Retail media networks are rolling out more advanced targeting capabilities as advertisers seek to more accurately and effectively reach their audiences. Here are two recent examples.
The Hershey Co. found a way to apply retail media data from Reese’s Peanut Butter Cups to other consumer packaged goods ads. The company learned that shoppers were buying shapes of Reese’s Cups based on their chocolate to peanut butter ratio, so it made two new products—one for peanut butter lovers and one for chocolate lovers, said Vinny Rinaldi, US head of media at The Hershey Co.
On today's podcast episode, host Bill Fisher is joined by our analysts Paul Briggs and Paul Verna and GWI’s chief research officer Jason Mander to discuss the latest Global Media Intelligence report, outlining media consumption behaviors from around the world.
Retailers can learn a lot from quick-service restaurants in delivering a satisfying customer experience. Chipotle leverages first-party data for more personalized and predictive offers, while Sweetgreen experiments with new formats and technologies to provide a more omnichannel experience. Plus, Starbucks has proven that brand loyalty can go a long way even when making changes.
Skechers, Deckers look to capitalize as Nike, adidas falter: Both companies are embarking on ambitious expansion plans as demand for premium performance footwear booms.
Shein acquires Missguided in diversification push: Adding the UK-based fashion brand to its portfolio could help lessen the regulatory heat the fast-fashion retailer faces as it approaches an IPO.
Omnicom is spending $835 million on Flywheel Digital: The deal—which would be the advertising giant’s largest-ever—is the latest sign of the growing influence of marketplaces and retail media.
On today’s podcast episode, we bring you the major themes that we witnessed directly from the Money20/20 conference in Las Vegas, Nevada. Recorded from the conference floor, we discuss the data and tech required to offer customers payments choices, expectations in embedded finance, and consumers’ privacy and trust. Tune in to the discussion with host Rob Rubin, our principal analyst Tiffani Montez, and Sean Welsh, senior vice president and managing director of financial institutions at Affinity Solutions.
Travel and retail will give a lift to France’s digital ad spending: Both industries will see expenditures rise higher than the country’s overall advertising outlays.
Nordstrom, Fiserv, and Insider Intelligence discussed the shift and how payment providers and retailers should think about it
These innovative features may set a new norm in the digital wallet space
Gift card spend will be strong this holiday season, per Blackhawk Network estimates, and Gen Z is leading this growth, reshaping the industry
With the ascent of Chinese ecommerce disruptors and the ongoing rivalry between Amazon and Walmart, the upcoming holiday season is expected to bring some big shifts. Some of those shifts include the lessening of Cyber Five’s importance and retailers losing focus on profitability, said our analysts Jeremy Goldman and Zak Stambor on a recent episode of the “Behind the Numbers” podcast.
Gen Z’s attention is split across social media for shopping and search: The cohort’s use of multiple social networks spells opportunity for platforms and advertisers.
The un-carrier halts controversial auto-upgrades to pricier plans amid consumer outcry, reaffirming the pitfalls of unilateral billing changes in a competitive market.
The D2C CPG business model is challenging: Hello Bello, Dollar Shave Club, and Honest Co. are among the brands that have stumbled as they’ve sought to balance acquisition costs and customer spend.