To build loyalty, brands first need to establish a foundation of trust by delivering on the basics. From there, brands can use subscription programs to ramp up purchase frequency and social media to engage with brand advocates. But to keep customers coming back, brands need to be constantly optimizing. Here’s some advice from executives at DoorDash and Taco Bell on how to build brand loyalty and what it takes to retain a loyal customer base.
The luxury market is rapidly evolving: While consumers kept splurging on Hermès’ pricey handbags and Brunello Cucinelli’s high-end garments in Q3, Gucci owner Kering’s sales fell short of expectations.
US annual social commerce sales per buyer will nearly double from $627.8 in 2023 to $1,223.7 in 2027, according to our forecast.
Merging subscriptions and live events, Patreon buys Moment: aiming for a robust creator ecosystem in the digital age.
We got an early look at the platform and exclusive access to Money20/20 executives to discuss this rollout and how it can transform fintech funding
We dive into how Mastercard and other payment providers are thinking about the technology and what it holds for the future
Just a third of adults in Canada will use mobile peer-to-peer (P2P) payments this year, and adoption will barely grow through 2027. Mobile banking apps and digital wallets must rethink their strategies to capture P2P users—making the most of a population that doesn’t yet have strong P2P brand loyalty.
Physical stores are a massive untapped opportunity for advertisers, and as retail media evolves, more networks are beginning to explore in-store media formats. Here are three recent examples.
Retail media and connected TV (CTV) are like peanut butter and chocolate, Danielle DeLauro, executive vice president at the Video Advertising Bureau, said at Advertising Week New York last week. “Together, there’s nothing better.”
Zara tests more frequent store deliveries to keep up with demand: The move could keep Shein at bay as the latter tries to figure out its brick-and-mortar strategy.
Uber launches tourism offering in Turkey as part of travel push: The company is looking to capitalize on the huge numbers of users who already use the app when traveling.
This can improve the user experience for Apple Pay but may reduce customer loyalty to the Discover app
It launched 10 features powered by the technology, which is starting to gain ground in payments
A Gmail integration lets PayPal users conveniently track all of their packages whether they were purchased via PayPal or not
Snap offers tools to empower brand-creator partnerships: New features bring more money-making opportunities and point to the rising importance of influencer marketing.
Chinese consumers have grown thrifty: That’s driving Alibaba and JD.com to offer consumers large rebates and steep discounts to drive spending and fight off their competition.
Amazon takes a concrete step to make its packaging more sustainable: The retail giant updated its first automated US fulfillment center to eliminate plastic packaging.
Nestlé isn’t worried about appetite suppressants hurting sales: The company is developing complementary products that could offset any impact to its snack business, even as the long-term impact on food demand remains unclear.
With over 34 million members, Sephora’s Beauty Insider loyalty program is generally regarded as one of the best loyalty programs in the US. To keep customers coming back, Sephora is balancing gamified experiences with the classic rewards that it knows customers like. Here are five tips from Emmy Brown Berlind, senior vice president and general manager of loyalty at Sephora, on how retailers can level up their loyalty programs and deliver a best-in-class experience.
Pret plans to quintuple its US footprint by 2029: The sandwich chain wants to grow its presence in the suburbs and transportation hubs as the return to office stalls.