Kroger’s retail media arm goes green: Kroger Precision Marketing is working with Scope3 to measure carbon emissions, pushing advertisers to recognize the environmental impact of wasted impressions.
Not all UK consumers are benefiting from easing grocery inflation: Some grocers, like Tesco and Sainsbury’s, are offering lower prices to loyalty members to encourage signups.
But growing credit card borrowing comes with risks for issuers as delinquencies also rise
The BNPL product also includes customer safeguards that can help mitigate overextension concerns
The new year is just around the corner, and it’s a great time for retailers to take stock of what worked and what didn’t in 2023 and stay informed on what consumers will expect in 2024.
Walmart Connect now offers an ad certification program that helps advertisers understand how the retail media network operates and the types of ad formats it offers.
Amazon and Walmart build out their delivery infrastructure: Both companies look to boost the speed and efficiency with which they fulfill shoppers’ online orders.
Gen Z consumers feel the pinch of inflation: While 73% claim to have adjusted spending due to higher prices, plenty remain willing to splurge on everything from beauty to travel.
More brands turn to in-store sampling as digital marketing costs surge: That’s good news for retailers with large physical footprints, like Walmart, but bad news for platforms like Instacart.
On today’s podcast episode, we explore the problematic relationship between credit unions and Gen Z. • In our “Headlines” segment, we discuss an article from PYMNTS.com that revealed only 4% of Gen Z consumers bank with credit unions. • In “Story by Numbers,” we consider what credit unions can do to capture Gen Zers’ attention while working with tight marketing budgets, and which programs have helped Gen Z consumers manage their finances. • In “Actual CEO,” we discuss with our guest CEO what she is currently doing to engage with Gen Zers at her credit union. Listen to the podcast with host Rob Rubin and Tansley Stearns, CEO of Community Financial Credit Union.• In our “Headlines” segment, we dig deep on a recently published Insider Intelligence report covering our forecasts for ad spending by US banks and credit unions. • In “Story by Numbers,” we discuss how fewer mortgages are affecting banks' net interest income and what that means for their marketing budgets. We also examine Ally Bank’s increased ad spending. • In “For Argument’s Sake,” we talk about how large banks are doubling down on digital ad spending while smaller institutions are cutting their spending, which could lead to the eventual demise of smaller traditional banks. Tune in to the discussion with host Rob Rubin and our director of forecasting Oscar Orozco.
A hurting US ad market is showing signs of recovery. Our forecast predicts 3.8% growth in overalUS media ad spend this year, for a total of $353.86 billion. Magna upped its US ad spend forecast for 2023 YoY growth from 4.2% to 5.2% in September. And in August, the US ad market achieved two consecutive months of growth for the first time since last June.
Sweetgreen has big expectations for its salad-making robots: The restaurant chain sees automation as the key to shorter lines, consistent offerings, and higher profits.
Scoring merchant partnerships like this will be key to getting Paze off the ground
The digital wallet can help merchants reduce cart abandonment and bring in more payments volume for the issuer
Rising interest rates and a shift out of consumer products led the Wall Street bank to take a steep loss on the BNPL business
Petco partners with Happy Returns to offer in-store package drop-offs: The move expands Happy Returns’ network to over 10,000 stores while offering Petco a means to drive traffic and sales.
Netflix sees an opportunity to build its brand offline: The company plans to open destinations called Netflix House that mix retail, dining, and live experiences.
Victoria’s Secret turns back the clock: The intimates retailer plans to restore its sexy brand image while renewing a push into the swim, sports, and apparel categories.