Retail media spans a broad and growing merchant list, from marketplaces (Amazon) to department stores (Macy’s) to ride-sharing apps (Uber).
Before the pandemic, online alcohol sales rates were in close proportion to the rest of food and beverage. But the pandemic-induced digital grocery boom accelerated the pace of ecommerce penetration among food and beverage sales. For many reasons, alcohol did not keep up with this larger category trend.
As the retail media industry evolves, marketers are embracing new formats such as open web, social media, and streaming TV to reach customers earlier in their buying journey and increase brand recognition. To accomplish this, we’ll see retailers form collaborative alliances with social media companies, streaming platforms, and publishers.
Darden Restaurants anticipates softer growth as consumers manage spending: Diners are ordering less alcohol and opting for QSRs over full service.
Shein’s global expansion continues with launches in India, Mexico, and Europe: The fast-fashion retailer is diversifying production away from China as it faces down criticism over its business model.
On today's episode, we discuss when people are most likely to boycott a brand, whether folks will shop elsewhere if they are charged for returns, where the NBA will live next season, if an ad-supported tier for Amazon Prime Video will work, how much vacation time people take in the US versus other countries, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Ross Benes and Paul Verna.
If marketed properly, the tech can help it stand out from rivals and build customer trust before mass industry adoption.
The fintech is focused on expanding in foreign markets like India and improving products at home with higher-rate savings accounts.
Prime Day’s performance will be an early predictor of holiday season ecommerce demand—at the product category level and for specific merchandise. Retailers and brands should pay close attention.
TikTok takes aim at Shein and Amazon: The social app’s parent company tests selling products through the viral video app, which one executive describes as ‘a billion-person focus group.’
Amazon’s Prime model is under scrutiny: The retail giant faces a FTC lawsuit that could threaten its positioning as the ‘Earth's most customer-centric company.’
Chinese consumers’ cautiousness extended to 618 promotions: Sales growth slowed to its slowest rate since 2020, while JD.com, Alibaba, Pinduoduo, and others declined to release exact figures.
Target is expanding its next-day delivery radius: The move should allow the retailer to stay competitive with Amazon and Walmart.
Free returns are becoming more elusive: Retailers are turning to final sales more often to get rid of unwanted inventory and eliminate the possibility of returns.
Uber's in-app video ads rollout: Play to rake in retail media ad revenues could leave users and privacy advocates concerned.
Nearly half of US adults said last month that they’re buying more brands on sale due to inflation, while 43% reported buying fewer products overall, according to Ipsos.
Amazon’s health, personal care, and beauty sales soar: Our forecast expects sales in the category will grow 24.1% this year.