With over 34 million members, Sephora’s Beauty Insider loyalty program is generally regarded as one of the best loyalty programs in the US. To keep customers coming back, Sephora is balancing gamified experiences with the classic rewards that it knows customers like. Here are five tips from Emmy Brown Berlind, senior vice president and general manager of loyalty at Sephora, on how retailers can level up their loyalty programs and deliver a best-in-class experience.
This can improve the user experience for Apple Pay but may reduce customer loyalty to the Discover app
It launched 10 features powered by the technology, which is starting to gain ground in payments
A Gmail integration lets PayPal users conveniently track all of their packages whether they were purchased via PayPal or not
Snap offers tools to empower brand-creator partnerships: New features bring more money-making opportunities and point to the rising importance of influencer marketing.
Chinese consumers have grown thrifty: That’s driving Alibaba and JD.com to offer consumers large rebates and steep discounts to drive spending and fight off their competition.
Amazon takes a concrete step to make its packaging more sustainable: The retail giant updated its first automated US fulfillment center to eliminate plastic packaging.
Pret plans to quintuple its US footprint by 2029: The sandwich chain wants to grow its presence in the suburbs and transportation hubs as the return to office stalls.
Nestlé isn’t worried about appetite suppressants hurting sales: The company is developing complementary products that could offset any impact to its snack business, even as the long-term impact on food demand remains unclear.
Retail sales growth is expected to be solid over the holidays: However, there’s some cause for concern given that consumers plan to buy from fewer retailers than in years past.
Amazon adds a Consult-a-Friend feature to its mobile app: The move represents the retailer’s latest attempt to transform the way that consumers engage with its platform.
Macy’s sets up shop in the metaverse: The retailer is banking on virtual experiences to raise awareness for its brands and deepen shopper loyalty.
Restaurant aggregators successfully woo convenience-oriented consumers: DoorDash, Uber Eats, and others are targeting gamers, Gen Zs, and other audiences with higher order frequencies to boost sales.
Costco’s fiscal Q4 earnings report, with total revenues of $78.94 billion, offers a glimpse into shifting consumer priorities: its shoppers are now favoring essentials, opting for groceries and gasoline, while luxury and other discretionary items have taken a backseat.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how Costco is getting on and the vision for the wholesale retailer in a crowded marketplace. Then, for "Pop-Up Rankings," we rank the two things Costco can take to the next level and two things it could do to get the naysayers to come back. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Zak Stambor.
Amazon expands drone delivery tests for prescription medications in Texas, potentially revolutionizing time-sensitive deliveries and sparking wider interest in the tech’s future.
The vast majority (96%) of Pinterest searches are unbranded, said Brittan Bushman, Pinterst’s director of strategy, during a session at Advertising Week New York 2023. This means that consumers turn to Pinterest to learn what kinds of products are out there, unlike traditional search engines like Google, where they go to refine their search for something they already know exists.
The payments provider wants to boost payments volume by diving further into the music vertical
This growth could get an extra boost if Early Warning Services integrates it with its upcoming digital wallet
Apple would have to agree, and finding a new partner may not be that easy