D2C brands facing the declining effectiveness of search and social ads must use new strategies outside of the traditional D2C growth playbook.
Surging Cash App user growth helped drive a buoyant Q1 for Block despite recent short seller allegations.
Macy’s made $144 million in ad revenues last year: While that’s up 34% YoY, the retailer sees significant opportunities for growth. That led it to partner with The Trade Desk.
Nike and adidas try to reverse market share losses in China: But geopolitical tensions could give homegrown brands Anta and Li Ning an insurmountable advantage.
US consumers are cutting back on retail subscriptions as costs bite: That’s driving retailers to focus on subscriber retention over growth.
Tyson faces headwinds as beef, pork demand falls: The company posted a surprise loss in Q2 due to inflation, rising operating costs, and shifting consumer habits.
There’s a gap between consumer wishes and brand DEI efforts: Consumers are saying more than ever that brands should prioritize social issues and inclusion.
TikTok is going all-in on in-app purchases; Meta is focused on shoppable ads; and YouTube hopes to gain a competitive advantage through its strong creator relationships. All of this is happening as we forecast US retail social commerce sales will grow nearly 30% this year to hit $68.92 billion
Stripe can benefit from Uber’s global reach, while Uber can cut checkout friction for customers.
Influencer marketing is getting more expensive. While rates vary based on factors such as the platform, the content type, and creator follower counts, the overall trend for pricing is up.
Sweetgreen sales beat expectations as workers head back to the office: The fast-casual chain is leaning into loyalty, menu enhancements, and automation to power profitable growth.
Eurozone retail sales contracted in March: Persistent inflation caused food sales volumes to drop 6.8% YoY, while non-food sales posted a smaller decline.
Uber and Instacart expand retail media offerings: Both companies are giving CPGs more advertising opportunities. (This article was written with the assistance of ChatGPT.)
Generative AI is the topic of the moment, and the dollars are following: Spending on AI-centric systems worldwide will jump to $154 billion this year from $121 billion last year, according to the International Data Corporation. If you’re not already using the tech, it’s time to get startedHere’s how retailers are using the AI.
This is part of the payment network’s small business program, which can help it diversify its revenues
It launched crypto transfers between Venmo users and through external wallets and exchanges.