Costco tries to shift tariff burden onto China suppliers: But that strategy comes with increasing risks as Beijing takes a more active role.
On today’s podcast episode, we discuss the next waves to hit the streaming world: which platform will emerge as the streaming hub, how will “content tiers” change viewer behavior and subscriptions, and can streaming maintain sizeable enough audiences for awards shows and Presidential debates? Tune in to the conversation with Director of Podcasts and host Marcus Johnson, our Senior Editor Daniel Konstantinovic, and Vice President Paul Verna. Listen everywhere and watch on YouTube and Spotify.
Shopify is on an AI acquisition spree: The company’s latest purchase, Vantage Discovery, will enable it to offer brands genAI-powered search capabilities and improved product discovery.
As the mall's place in consumers' lives changes, brands are left to focus on bringing people in through experiences and attractions, or on forging their identities outside of those retail spaces. "A lot of people are going to malls, but they're not necessarily going there to shop," said our analyst Rachel Wolff on a recent episode of "Behind the Numbers: Reimagining Retail." Instead, people are visiting malls for restaurants, to socialize, or for experiential attractions.
Historically, brands used upper-funnel channels like connected TV (CTV) for brand awareness, while relying on lower-funnel tactics such as retail media to drive conversions. But with shoppable CTV ads, brands can do both, leveraging retail media network (RMN) data to target consumers across CTV platforms, connecting the moment of discovery directly to the point of purchase.
US restaurant sales rose just 1.5% YoY in February: That’s one of the troubling signs in February’s weaker-than-expected retail sales numbers.
Beijing’s stimulus measures provided a boost to retail sales in February: But China’s economy isn’t out of the woods yet.
A lot happens in a week, so every Friday we're going to analyze all the new data and provide you with some of the key takeaways. Welcome to the Friday 5. This week, teens want ads with products in action, consumers aren’t giving brands negative feedback, and St. Patrick’s Day doesn’t interest consumers as much as other holidays.
Gen Z is feeling squeezed: High living costs are driving Gen Zers to spend nearly twice as much as they save, which is leading them to prioritize essentials.
The service advances Block’s goal of “banking our base” and could drive Cash App adoption.
Nearly all marketers are concerned about Trump’s tariffs: The trade war is putting pressure on marketers—but there are some options to mitigate the damage to brands.
Luxury brands shake up their creative ranks: While Gucci is betting on provocateur Demna to revitalize its brand, Versace opts for a steadier path.
Some Kohl’s stores no longer accept Amazon returns: The move, which the retailer says is a temporary test, suggests the partnership may have fallen short of expectations.
Ulta lost beauty market share for the first time in 2024: The retailer is relying on a new marketplace, enhanced omnichannel experiences, and international expansion to recover sales.
Solving this hurdle can help digital wallets better meet customer demand.
Consumers are confused about tariffs, and brands need to find a way to reach them with the right messaging about the potential for volatile pricing.
Retail media resilience: Brands continue investing in this ad channel, but rising expectations put pressure on their retail partners.
US retail media ad spending will increase 88.5% from 2024 to 2028, reaching $97.9 billion, according to a November 2024 EMARKETER forecast.
Target isn’t sitting still amid challenges: It’s bringing back Target Circle Week to boost sales and memberships now while planning 300 store openings over the next decade.