Toys R Us and Bed Bath & Beyond expand their physical presences: Brick-and-mortar stores serve as three-dimensional billboards that drive awareness and sales, but success is far from guaranteed.
Wayfair, Amazon’s October sales events delivered outsize results: The home furnishings retailer’s sales were up nearly 46% compared with the prior 4-week average, while Amazon’s sale drove a 26% lift.
On today's podcast episode, we discuss what a chatbot even is, what the most popular ones are, the main obstacles to widespread adoption, and how AI agents can take things a step further. Tune in to the discussion with host Marcus Johnson and analyst Jacob Bourne.
2024 has been a disruptive year for generative AI (genAI), which transformed from a buzzword into a practical part of marketing workflows, and commerce media as more platforms launch. Meanwhile, advertisers are still figuring out the lifespan of third-party cookies. And connected TV (CTV) advertising got a big boost from Prime Video.
The final version of the Consumer Financial Protection Bureau’s Section 1033 rule clarifies how financial institutions and apps must protect and share customer data.
Study finds 57% of streamers choose AVOD tiers: Consumers seek affordable alternatives amid subscription price hikes.
Consumer electronics brands like GoPro may define loyalty differently than a quick-service restaurant like Starbucks. A Starbucks customer may visit the chain many times a week or month, but a GoPro customer is likely to make purchases sporadically.
This high-value deal shows Stripe’s commitment to crypto payments. Bridge’s focus on cross-border payments could help stablecoins take off
Expanding into healthcare payments can help invigorate growth for BNPL players as user growth slows
McDonald’s doesn’t want to be political: But franchisees in the US and Israel have put the brand in political hot water.
Amazon caps prices for its low-cost marketplace at $20: The move should help broaden its appeal with price-sensitive shoppers.
On today's podcast episode, we discuss why it has become so hard to get a read on consumer sentiment, the indicators we pay closest attention to to try and make sense of it, and how we expect consumers to feel for the remainder of the year. Tune in to the discussion with host Marcus Johnson, Director of Briefings Jeremy Goldman and Analyst Zak Stambor.
In a heated battle for AI dominance, Microsoft unveils new agents after Salesforce mocks Copilot as a throwback to “Clippy 2.0.
Over two-thirds (69%) of US ecommerce decision-makers plan to increase investment in social media advertising this holiday season, according to Commercetools. Nearly as many (67%) will increase investment in utilizing social media platforms altogether.
While ad spend allocated to in-store retail media has yet to take off, consumers are ready and willing to engage with digital in-store formats, according to a new survey by EMARKETER in collaboration with Placer.ai.
Ghost eyes an opportunity helping brands move surplus goods: The private B2B marketplace aims to address market inefficiencies by connecting brands with buyers of surplus and goods online.
Lululemon sees untapped potential in China’s smaller cities: The athleisure brand sees considerable growth opportunities as demand for health- and wellness-related products surges.
Amazon tests yet another grocery format: Amazon Grocery, which is located next to a Whole Foods Market, aims to fill the hole left by the sister brand’s restrictions on certain ingredients.
Dollar General’s Popshelf format announces app, loyalty, and store updates to attract wealthier shoppers: The retailer will also close all locations in DG Market stores after the assortment failed to win over the dollar store’s core customer base.
Retailers face unprecedented challenges this year. From extreme weather events to political uncertainty, brands must prepare for disruption while still meeting consumer demand for value, our analysts said on a recent episode of the “Behind the Numbers: Reimagining Retail” podcast.