eMarketer vice president of forecasting Monica Peart walks through our latest ad spend numbers for Google, Facebook and Amazon.
Apple Pay’s dominance and increasing store adoption of mobile proximity payment technology is driving growth in transaction volume in the US, new eMarketer estimates show. This year, we estimate that mobile proximity payment transactions will total $98.88 billion this year, growing another 31.8% to $130.36 billion next year.
If Amazon is poised to gain share in the first half of the final week before Christmas, click-and-collect orders will tip the scales in the direction of big-box merchants during the second half of that week.
Consumers’ desire for affordability and convenience has bolstered demand for online grocery. And as heavy hitters continue to roll out offerings—like Walmart's buy online pick up in-store (BOPUS) and "InHome Delivery" options, as well as Amazon's "Key for Garage" and same-day shipping—their respective double-digit growth speaks for itself.
For the first time, a generic mobile payment app is more popular than the Starbucks mobile app, which had long led the category despite being specific to one retailer. Apple Pay became the market leader last year, when 27.7 million Americans used the app to make a purchase.
This year, consumers will have six fewer days to shop this holiday between Thanksgiving and Christmas. Even more surprisingly, only one in three are aware of the impending calendar crunch, according to July 2019 data from RetailMeNot.
Traditionally, organizations haven’t viewed the customer experience as a singular thing owned by one particular person or department. That’s changed, as brands have worked to put customers at the forefront—and it’s given modern CMOs new importance as owners of that experience.
Marketers believe they have a mandate to personalize customer experiences across channels. That’s because most believe consumers have signaled their interest in receiving more-tailored communications through their behaviors and actions. And in many cases, personalization seems to be the logical next step in achieving the greatest return on marketing investments in a digital, measurable world.
eMarketer principal analyst Andrew Lipsman, executive editor Rimma Kats, senior corporate account director Sarai Bravo and senior director of global accounts Anne Porto discuss Banana Republic’s new clothing rental service: Why do consumers use them? What are the pain points? And can they have mass market appeal? Then, Andrew and Rimma chat about video platforms streaming fashion shows, why Away wants to be a travel company and more.
When CMO Ryan Dell joined MVMT in 2016, the fashion brand was primarily a direct-to-consumer (D2C) watch seller with little retail presence. After establishing the brand—largely through building a strong following on social media—MVMT caught the attention of watch giant Movado Group, which acquired the company last year.
eMarketer principal analyst Andrew Lipsman explains the implications of companies like Amazon rolling out next-day delivery, why Walmart is selling ModCloth, how customers feel about J.Crew and the Gap and how companies are using Pinterest for product launches.
Discounts and low prices are historic holiday asks. But this year, sustainability is also top of mind. According to a recent survey, shoppers are more mindful of who they do business with, especially as it pertains to the environment.
eMarketer principal analyst Victoria Petrock explains smart glasses: What can they do? What will they look like in the future? She then discusses Facebook’s new VR world, how many Americans listen to audiobooks and UPS’s drone delivery achievement.
We recently sat down with retailers, including Natori, Article and Enjoy Life Foods, to discuss their current marketing efforts and how they define digital transformation. Previously, we dug into the marketing channels they rely on most, whether they’ve acquired enough first-party data and what a unified customer view looks like. In today’s “Industry Voices: A Focus on Retail” video, we look at how whether they’ve undergone a digital transformation and what that looks like.
We recently sat down with retailers, including Enjoy Life Foods, Natori and Knix, to discuss their current marketing efforts and how they define digital transformation. Previously, we dug into the marketing channels they rely on most, challenges they face with measurement and whether they’ve acquired enough first-party data. In today’s “Industry Voices: A Focus on Retail” video, we look at how they incorporate all the data they’ve collected to create a more unified customer view.
We recently sat down with retailers, including Natori, Article and Knix, to discuss their current marketing efforts and how they define digital transformation. Previously, we dug into the marketing channels they rely on most and the challenges they face with measurement. In today’s “Industry Voices: A Focus on Retail” video, we delve into the first-party data they’ve collected—and whether they need more.