Retail & Ecommerce

Instagram announced it is officially launching shopping features on Reels, making all the platform's formats shoppable.

Insider Intelligence and its eMarketer team generate roughly 1,500 forecasts on digital transformation topics every year. These estimates are mainly produced on an annual basis, with several of the highest-profile metrics reassessed one additional time during the year.

The number of monthly Instagram users in Western Europe will rise by 17.0% in 2020 to 132.8 million. That’s more than three times higher than the growth rate we had predicted before the pandemic (5.2%) and equates to 19.3 million new users from 2019.

China registered yet another record-breaking Singles’ Day, which took place last month. The shopping event generated RMB498.2 billion ($72.11 billion) in sales on Alibaba Tmall, up 85.6% year over year. Sales on rose by 32.8% over 2019 to RMB271.5 billion ($39.30 billion).

Business Insider Intelligence research analyst Daniel Keyes, eMarketer principal analyst Andrew Lipsman, and senior forecasting analyst at Insider Intelligence Cindy Liu discuss the biggest takeaways from how Thanksgiving holiday shopping went this year. They then talk about the best ways brands can reach female holiday shoppers during the pandemic and how Walmart and Target performed in Q3.