Brick-and-mortar faces a permanent change coming out of the pandemic: Companies bullish on retail will need to incorporate something a bit more enticing than merchandise to draw consumers back into stores.
US click-and-collect sales more than doubled in 2020 and will sustain double-digit growth rates over the next four years, according to our latest forecast. We estimate that US shoppers spent $72.46 billion via click and collect last year, accounting for 9.1% of all ecommerce sales. This year, those figures will increase to $83.47 billion and 9.9%, respectively.
Search ads on Walmart.com: The number of paid search ads in the company's search results doubled over the past year as the company expanded its digital advertising footprint.
On today's episode, we discuss how stores will likely shape-shift, what happens to curbside pickup going forward, and how "virtual" shopping experiences are about to get. We then talk about whether "buy now, pay later" is sticking around, Amazon's emerging national grocery chain, and how Walmart+ is doing six months after launch. Tune in to the discussion with eMarketer director of forecasting Cindy Liu and analyst at Insider Intelligence Daniel Keyes.
Instacart teams up with Michaels: As the grocery delivery app expands into new industries, so will the appeal of its ad platform, set to be one of the strongest retail media ad networks by the end of this year.
A new type of Amazon store: The ecommerce giant reportedly considered opening a chain of discount stores; existing networks of brick-and-mortar locations have been a key advantage for Amazon’s competitors amid the click-and-collect boom.