Nearly half of US social media users have bought something via social platforms: Facebook and Instagram were clear favorites, but most social networks have been ramping up shopping capabilities.
B2B, C2C, and B2C payments all stand to gain from shorter settlement times, which offer greater financial flexibility and control. Faster payments’ speed also provides valuable transparency for firms, which benefit from the certainty of immediate payment.
People across generations are pivoting to paperless
How impersonal interactions can cost companies
Context isn’t king: Privacy changes will radically alter marketers’ ability to track and target users. Contextual advertising companies are popping up with alternatives, but marketers are more interested in first-party data solutions.
Affiliate commerce isn’t new for many publishers, nor is it for marketers. But more content publishers are entering the affiliate space, creating new opportunities for performance marketers to reach high-quality audiences through high-quality content. Meanwhile, the affiliate model itself is evolving. Some affiliate networks now offer marketers more ways to attribute sales to multiple publisher touchpoints along the path to purchase.
On today's episode, we discuss why shoppers like livestream shopping, why brands are keen to get involved, why it took off in China, and why it hasn't had as much success in the West—yet. We then talk about when Amazon Prime Day might be this year, Amazon considering opening a chain of discount stores, the top reason for online grocery shopping, and the places people typically begin their search when shopping for a product online. Tune in to the discussion with eMarketer senior researcher Man-Chung Cheung and analyst at Insider Intelligence Daniel Keyes.
Amazon sees double: The tech giant is rumored to be planning summer and fall Prime Days this year, which could once again lengthen the holiday shopping period—and boost Amazon’s revenues even higher.