Retail media is following in the footsteps of search and social as digital advertising's third big wave, and has already established itself as a force. Built on a foundation of valuable first-party purchase data, contextually relevant ad experiences, and closed-loop reporting, retail media is seeing advertiser budgets quickly migrating in its direction. This fall, Amazon’s exclusive rights to NFL Thursday Night Football will “kick off” the first of retail media’s next three phases of growth and prove why digital advertising’s third big wave is destined to be the biggest.
Retailers’ theft-prevention strategies risk alienating consumers: But Home Depot, Wegmans, and Best Buy show the difficulties of striking a balance between shopper satisfaction and store security.
The DoorDash Rewards Mastercard can help the bank boost spending and build out its co-brand portfolio.
Instagram’s shopping tab sings its swan song: The app is testing a home screen without the tab that’s prompted complaints from celebrities and average users.
On today's episode, we discuss how marketers can provide a compelling, complete, and differentiated product experience that meets consumers' expectations across every channel. Then for "Pop-Up Rankings," we rank the top three most important trends in retail automation. Join our analyst Sara Lebow as she hosts analyst Yory Wurmser and senior director of product marketing at Akeneo Ali Hanyaloglu.
Holiday sales are starting earlier than ever: Consumers may get a significant share of their shopping done before Halloween with Target and Amazon launching major sales in early October.
Last week, thousands of consumer packaged goods (CPG) and grocery leaders gathered at Groceryshop 2022, including our own chief content officer Zia Wigder and analyst Andrew Lipsman.
See our latest industry KPIs for ecommerce.
TikTok ups the ante on app experience with two significant updates: Its much-longer character limit and comment dislike button should help the platform in vastly different ways.
The two co-brand Visa credit cards can help increase customer loyalty for Samsung and bolster Axis Bank’s market share.
Shopify’s latest product launches promise to help calm the waters for cross-border selling, but it isn’t likely to be entirely smooth sailing. Join our analyst Bill Fisher as he hosts analysts Paul Briggs and Carina Perkins to discuss the opportunities and threats to cross-border trading around the world.
Podcasts go multilingual: As podcast listeners grow and become more diverse, demand for content in different languages is also picking up.
Amazon’s second shopping event for Prime members will take place October 11 and 12. The event, called the Prime Early Access Sale, will be virtually the same as Amazon’s Prime Day held earlier this year.
Instacart looks to convince investors it can maintain growth: To maintain its profitability, the company has been letting go of staff, slowing hiring, and cutting other expenses.