In the US, just 18% of adults say they’ve used livestream and video ecommerce, according to an October 2022 Insider Intelligence survey with Bizrate Insights. Brands shouldn’t shy away from livestream shopping in the US, but they need to be intentional about how they implement it.
Authenticity matters in ads: Some underrepresented groups are less pleased with their depiction in advertisements.
Latin America social network shifts to aid Instagram, TikTok, and Snap: Video-centric platforms are winning young users.
Many of the pandemic-era rewards used to entice credit card spending could prove costly for issuers this year.
Uber’s Middle Eastern subsidiary Careem gets $400 million to fuel super app expansion: The company will use the investment to scale its business in the region.
Few US merchants are selling goods on TikTok Shop: Many are reluctant to invest time and resources in the platform given the widespread speculation that it will be banned or sold.
Shoe City is the latest retailer to file for bankruptcy: And David’s Bridal could soon follow suit, as supply chain disruptions and soft consumer demand weigh on sales.
Tensions between unions and West Coast port operators are rising: Alleged labor disruptions are fueling employers’ ire as contract negotiations drag on.
While retail sales growth is expected to slow this year, ecommerce sales will grow by double digits to reach $1.148 trillion, buoyed by online grocery, health and personal care, and online resale. Here are five charts on the categories, retailers, and channels driving ecommerce growth
As Texas considers sports betting, the future of a lucrative industry is at stake: FanDuel, DraftKings, others compete for dominance in a divisive, fast-growing market.
According to Piper Sandler’s 45th semi-annual survey of US teen consumers, Gen Z spending was up 2% YoY to $2,419 annually. We dig into some of the key findings from the survey and offer our perspective, including why Ulta Beauty is proof the “lipstick effect” is in full swing and how Amazon can keep up with platforms like TikTok.
New app makes a play for Gen Z: As TikTok teeters on the verge of a ban in the US, Zigazoo is one social media app that is vying for market share.
Its falling valuation and tapering growth show that payment firms must work harder to build volume and attract customers.
Resale is ultimately better for the environment, but consumers tend to cite savings—not sustainability—as the most important reason for purchasing used goods.
Amazon will increase its share of US ecommerce sales in five product categories next year, per our forecast. The biggest gains will be in health and personal care, furniture and home furnishings, and apparel and accessories.