Restaurants turn to subscription services to maximize customer loyalty: Panera Bread and Pret a Manger are looking to unlimited drinks programs to boost spend and retention.
Governments and consumers are making it harder for retailers to get away with fake reviews: A class-action lawsuit against Fashion Nova and new legislation in the UK show the perils of misleading shoppers.
Demand for luxury beauty remains strong, despite inflationary pressures: L’Oréal saw growth in all divisions and geographies as consumers embraced premium products.
Uncertainty around Twitter’s future grows: Elon Musk now says he has funding secured—but whatever happens next, it could be throwing Twitter off its growth goals.
Brands and retailers prioritize sustainability for Earth Day, but actions speak louder than words: Amazon, Apple, and Coca-Cola are some of the brands touting their green initiatives this April amid growing consumer concern over the environment.
More US consumers are buying things with crypto, and the window for early mover status is closing.
On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefings director Jeremy Goldman sits down with Dorothy Dowling, CMO of Best Western, to discuss the changing needs of today’s travelers given rising inflation and pent-up post-pandemic demand, and the importance of loyalty programs to better serve customers.
After less than a year, Just Eat might sell Grubhub: The news is the latest sign that the oversaturated food delivery industry is struggling.
WhatsApp looks to take group messaging to a new level: Communities feature allows separate groups to unite with encrypted communications.
4/20 has gone mainstream: Increasingly, brands are seeing that tying into the marijuana-themed holiday has more benefits than drawbacks.
Immersive technologies are reimagining what’s possible in the B2B space. Watch Industry Voices: CMOs Look Ahead with Milena Oliveira, senior vice president and CMO, to hear how 3M’s Transportation and Electronics Business Group (TEBG) leverages mixed reality alongside industry expertise to support an integrated customer experience.
The issuer’s Q1 growth sets it up for a strong year as it leans into drivers like digital purchasing and health and wellness products.
Streaming viewers care more about cost and exclusivity: A survey from Fandom shows consumers are more cost-conscious but don’t want to miss out on new content.