Search engines’ dominance for online product research is losing out: Consumers in Latin America increasingly prefer to search for products on retail sites such as Amazon or Mercado Libre.
Nearly two-thirds of US consumers would give away their email address for a $20 coupon or discount code. Some 31% would provide their full name, and 23% would enter their phone number. That said, 27% wouldn’t be tempted to hand over any of that data or their home address.
The payments behemoth singled out digital wallets as a way to boost engagement going forward.
The pandemic has significantly disrupted brand loyalty: Worries over inflation and supply chain issues are causing customers to prioritize price and availability.
On today's episode, we discuss Elon Musk buying Twitter, retailers' efforts on hybrid shopping, how to keep consumers' attention, the first Meta store, how much the average American gets back in their taxes, and more. Tune in to the discussion with our analysts Yory Wurmser and Blake Droesch and director of reports editing Rahul Chadha.
Christina Cubeta, chief merchandising officer of Florists’ Transworld Delivery (FTD), shared with Insider Intelligence how cultural trends impact the creation of their products.
US consumers are switching to private label brands: While 90% of US adults who switched from national to private labels did so for a better value, bigger assortments and membership perks were also motivators.
Walmart adds fashion star power: WIth new partnerships in fold, the retailer pushes into stylish activewear, swimwear, and furniture at the same time it emphasizes a value-oriented message.
Payments volume grew 17% YoY in Q2 despite leaving a major market. Visa is focusing growth ambitions on new tech like open banking.
Amazon’s ad business was significantly larger than YouTube’s in Q1: Yet slowing ecommerce sales and rising costs meant the retailer posted its first quarterly loss since 2015.
In the US, desktop computers had the highest ecommerce conversion rate of any device during Q4 2021, at 3.8%. Tablets followed with a 3.2% conversion rate, while mobile registered a substantially lower rate of 2.3%.
Negative reviews play a significant role in consumers’ purchasing decisions: 76% of US consumers would be unlikely to purchase a product with a one-star or less online review.
While the US economy contracted in Q1, consumers continued spending: Even with the Omicron wave restraining expenses on restaurants and travel, consumer spending rose 2.7%.
Consumers are growing frustrated with ineffective digital ads: A new survey shows that the ad industry’s lack of a proper targeting solution is alienating consumers.
US Sens. Elizabeth Warren and Robert Menendez sent a letter to Early Warning Services regarding how it’s handling rising fraud.