Mobile app install ad spending is on the rise, and more video content on social media means an increase in time spent on platforms. Plus, click and collect remains a popular option for grocery buyers. Our forecasters laid out some good news for advertisers.
“The customer journey is constantly evolving and it's not linear.” That was the advice of Ram Iyer, worldwide director of digital strategy and ecommerce at Microsoft, speaking this week on the “Behind the Numbers: Reimagining Retail” podcast.
Procter & Gamble is determined to push through price hikes: Despite falling sales volumes and softening demand, the CPG giant plans to continue raising prices to cover its costs.
Emirati paytech Tabby secured $58M in a sign of investor confidence in the region’s BNPL market potential.
UK inflation eased in December, but consumers see minimal relief: Prices continue to rise faster than pay, but better-than-expected holiday sales give retailers a reason for optimism.
Party City is the latest retailer to file for bankruptcy: But the company’s struggles owe more to strategic misses and category-specific challenges than a widespread retail reckoning.
Many brands are entering the year with flat—or declining—budgets. You can’t assume what you did last year will work this year, and your average order value and conversion rates could decline from 2022 as consumers continue to be more money-conscious, said Ken Magner, strategist, marketplace search at Tinuiti, in a recent webinar.
Amazon keeps looking under the couch cushions for savings: The AmazonSmile charity program is the latest casualty of the retail giant’s cost-cutting measures.
Shein has lost some of its sheen: The fast-fashion retailer’s valuation is down 36% from last spring.
Retail media was the fastest-growing digital ad channel worldwidein Q3 2022, with retail media spend increasing 45% versus a year ago, according to Skai. It also gave advertisers more bang for their buck with impressions up 61% and costs per click down 12% year over year.
McDonald’s innovation strategy leans on its core menu items: The fast-food giant appears to be taking a page from its chief rival, Burger King.
As retailers grapple with softer consumer spending, ThriveCart senses an opportunity: The startup raised $35 million to help businesses reduce cart abandonment and maximize upselling opportunities.
The two networks are edging closer to joining the UPI, which would open up a massive market opportunity.
Macy’s, Neiman Marcus, Hudson’s Bay rethink their strategies as department store sales fall: Tactics include using data science to predict trends and improve pricing strategy, doubling down on luxury, and maximizing store appeal with experiential concepts.