Retail media was the fastest-growing digital ad channel worldwidein Q3 2022, with retail media spend increasing 45% versus a year ago, according to Skai. It also gave advertisers more bang for their buck with impressions up 61% and costs per click down 12% year over year.
UK inflation eased in December, but consumers see minimal relief: Prices continue to rise faster than pay, but better-than-expected holiday sales give retailers a reason for optimism.
As retailers grapple with softer consumer spending, ThriveCart senses an opportunity: The startup raised $35 million to help businesses reduce cart abandonment and maximize upselling opportunities.
Party City is the latest retailer to file for bankruptcy: But the company’s struggles owe more to strategic misses and category-specific challenges than a widespread retail reckoning.
Amazon keeps looking under the couch cushions for savings: The AmazonSmile charity program is the latest casualty of the retail giant’s cost-cutting measures.
Shein has lost some of its sheen: The fast-fashion retailer’s valuation is down 36% from last spring.
Our analyst shares what’s hot (the environment and Web3) and what’s not (the economy, the metaverse, and the fear of both logging on and off social media).
Gen Z will represent 20% of the US population in 2023, and nearly 40 million of these Gen Zers are adults. This is the data you need to understand how to reach them—and tap their growing buying power.
The two networks are edging closer to joining the UPI, which would open up a massive market opportunity.
Macy’s, Neiman Marcus, Hudson’s Bay rethink their strategies as department store sales fall: Tactics include using data science to predict trends and improve pricing strategy, doubling down on luxury, and maximizing store appeal with experiential concepts.
Consumers pulled back on spending in December: Even as inflation eases, consumers’ diminished spending power is forcing them to make choices about what they buy.
Alibaba’s retail ecommerce sales in China were nearly twice that of Amazon’s worldwide in 2022, at $1.229 trillion compared with about $657 billion, per our estimates. Latin American competitor Mercado Libre had significantly less ecommerce sales, at nearly $35 billion.
As brand loyalty declines, deals remain a surefire way to win over consumers. Shoppers get discounts and retailers get invaluable first-party data. It’s a win-win. Here are five charts on how to up your loyalty game.