We estimate that digital ad spending by consumer product good (CPG) brands will hit $30.56 billion this year. What's more is that the CPG sector is one of five industries to devote more than 70% of their total ad budgets to mobile.
Nike acquires metaverse brand RTFKT Studios: The purchase of the 2-year-old digital-goods maker indicates that Nike believes nonfungible tokens—and the metaverse—are here for the long term.
Podcast listening is driving adoption of food delivery services: New Nielsen data suggests that food delivery trends have been driven by this year’s growth in at-home listening.
Amazon faces Occupational Safety and Health Administration investigation after deadly tornado: With supply chains pushed to their limits this holiday season, brands must balance productivity and worker safety.
Netflix is making moves in India to compete with Disney+ Hotstar and Amazon Prime Video: Streaming services have turned to the country to make up lost ground back at home, but breaking in may not be so easy.
Social commerce is one of the biggest trends in social media in 2021. The major platforms are all pushing commerce to the forefront of their business strategies, introducing new features aimed at convincing consumers to go from inspiration to purchase with a click of a button or a tap on a mobile screen.
OnboardConnect uses Equifax data and tech expertise to help organizations onboard new businesses for B2B transactions.
We expect retail media advertising to be one of the fastest-growing segments of digital advertising in the US at over 31%. But this is just one of the five key trends that we predict will most shape the retail landscape in the year ahead.
Confirming speculations, Meta is enabling P2P payments within WhatsApp through its digital wallet app, Novi.
A new FTC complaint against Amazon alleges anticompetitive advertising and search practices: The company came under fire earlier this year for its biased search results, but the complaint comes as the issues stack higher and higher for the firm.
Singles' Day—China’s annual shopping extravaganza in November—is the world’s biggest shopping event, with an estimated RMB 965.1 billion ($139.83 billion) in sales this year, according to the China e-Business Research Center.
Starbucks unionization vote passes amid growing worker advocacy: A union victory at one US store may seem small, but bigger opportunities are on the horizon.
The tool makes it easier for desktop shoppers to use Klarna’s service and take advantage of rewards—but it could raise some flags.