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As a new bottled water brand on an already crowded shelf, education is essential for creating brand trust. Watch Industry Voices: Spotlight on CPG with Nirvana Water Sciences’ marketing director Alex Matos to hear how the brand’s marketing hinges on teaching the benefits of its infused spring water to prospective consumers.
The BNPL giant will also bring the Klarna Card stateside—both payment features are already available in Europe.
Thanksgiving store closures return thanks to shifting consumer habits: Increasing online shopping and earlier deal-seeking, plus criticism over opening on Thanksgiving Day, could lead many retailers to forgo the trend for good—Target has already committed to doing so.
Snapchat takes the holiday market concept virtual: The social messaging app is making inroads into social commerce, but is AR commerce more of a brand play at this point?
In this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Brian Berger, founder and CEO of Mack Weldon, to discuss how his brand embraced an omnichannel strategy to improve the customer experience—and do better in the process. We also cover how Mack Weldon has tackled the supply chain issues currently facing many brands.
SoftBank invests $300 million in LTK: The creator marketplace spend over $3 billion on the platform annually, demonstrating the power of the creator economy.
Last year, there was a huge shakeout in the UK’s retail landscape. Long-established names disappeared, hobbled by pandemic pressures, while a swath of digital-first players gained new customers.
Insider Intelligence spoke with Andy Hunter, founder of Bookshop.org, an ecommerce platform that helps local bookshops sell books.
Internet users worldwide plan on shopping both in-store and online this season.
On today's episode, we discuss whether ride-sharing and delivery services can survive, the "choosing to live with less" movement, buying with purpose, whether Disney+ subscribers will overtake Netflix, Facebook's (Meta's) new glove, the "great big Thanksgiving quiz," what doesn't exist in California, and more. Tune in to the discussion with eMarketer senior forecasting analyst Peter Vahle, analyst Blake Droesch, and principal analyst at Insider Intelligence Paul Verna.
Twitter plays ecommerce catch-up: The Cyber Weekend debut of livestream shopping with Walmart rounds out the platform’s offerings, and its reputation as a place for live discussion could help adoption.
With holiday sales expected to hit $1.092 trillion, convenient payments tech will be critical for maximizing sales.