More US consumers are buying things with crypto, and the window for early mover status is closing.
On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefings director Jeremy Goldman sits down with Dorothy Dowling, CMO of Best Western, to discuss the changing needs of today’s travelers given rising inflation and pent-up post-pandemic demand, and the importance of loyalty programs to better serve customers.
After less than a year, Just Eat might sell Grubhub: The news is the latest sign that the oversaturated food delivery industry is struggling.
WhatsApp looks to take group messaging to a new level: Communities feature allows separate groups to unite with encrypted communications.
4/20 has gone mainstream: Increasingly, brands are seeing that tying into the marijuana-themed holiday has more benefits than drawbacks.
Immersive technologies are reimagining what’s possible in the B2B space. Watch Industry Voices: CMOs Look Ahead with Milena Oliveira, senior vice president and CMO, to hear how 3M’s Transportation and Electronics Business Group (TEBG) leverages mixed reality alongside industry expertise to support an integrated customer experience.
The issuer’s Q1 growth sets it up for a strong year as it leans into drivers like digital purchasing and health and wellness products.
Streaming viewers care more about cost and exclusivity: A survey from Fandom shows consumers are more cost-conscious but don’t want to miss out on new content.
Lands’ End turns to retail partnerships to expand its audience: The brand is relying on tie-ups with QVC and Kohl’s to attract new customers across multiple channels.
Crocs sees an opportunity to hit $5 billion in annual sales by 2026: The shoe brand, known for its comfort-enhancing clogs, is banking on a Hey Dude acquisition and new styles to help hit its target.
Labor-organizing momentum grows among retail workers: Many merchants struggle to find the right tone and messaging to respond to the movement.
In Latin America, ad buys on ecommerce channels consist of lower-funnel actions like sponsored product ads. Although brands are shifting spending to more upper-funnel formats, such as sponsored display and video, these performance-driven formats will remain the cornerstone of marketers’ retail media strategies in the near term.
The launch is well-timed—crypto regulation is gaining momentum, which could alleviate a major adoption concern.