Watch the on-demand replay of our webinar, TikTok Commerce: Strategies for Success in 2022, as we discuss the growing social commerce opportunity on TikTok.
In our 2022 US Apparel Retail Features Benchmark report, we break down the online and in-store features apparel shoppers value the most.
The Big Tech is reportedly developing a suite of proprietary financial services dubbed Breakout—here’s why it won’t be easy.
High prices are taking their toll on people’s desire to shop: Consumer spending in the US increased slightly in February, but consumer sentiment remains depressed.
Robert Franklin, senior vice president of ecommerce at Peloton Interactive, leads the product and technology teams to improve the shopping experience for the company’s bikes, treadmills, accessories, subscriptions, and more.
During a recent Insider Intelligence webinar about strategies for commerce success on TikTok, three questions rose to the top. Here, principal analysts Jasmine Enberg and Debbie Williamson weigh in on them.
TikTok is the social commerce platform of the moment, as brands and marketers look to cash in on the #TikTokMadeMeBuyIt phenomenon. While TikTok may not have as large a shopper base as Facebook or Instagram, its shoppers are highly active and engaged.
Shoppers don’t distinguish between retailers’ online and offline presence: That’s why retailers’ inability to offer a seamless hybrid experience is a missed opportunity and source of frustration.
Streaming services gained Oscar wins and brand awareness during commercial breaks: Disney’s own properties also propped up ad sales during the Academy Awards.
Connecting to the mobile bank-to-bank system lets Slice increase payment options and capture a larger share of volume.
Netflix has 1.6 billion reasons to crack down on password sharing: While the exact number of sharers are hard to pin down, there’s a huge gray market the streaming giant could go after.
Retailers’ mobile presence has never been more important: That’s because 68% of US consumers are shopping more often on mobile phones than they were two years ago.
Around the world, Facebook is the most popular social app for livestream purchases. Among internet users who had bought a product via a social media livestream, 57.8% did so on the blue app. Meanwhile, 45.8% have made a livestream purchase on Instagram, and just 15.8% have on TikTok.