Retail & Ecommerce

TikTok shopping: Almost half of TikTok users say the platform influenced them to make a purchase, which could be attributable to its ecommerce-happy Gen Z users and the strength of video advertising.

New data shows iOS 14.5 can be worked with: While the tides have shifted permanently for mobile marketers, consumers aren't all rejecting the idea of apps tracking them, and some even look favorably on the pop-up request.

On today's episode, we discuss the highlights from Snapchat's user growth and revenue picture in Q1. We then talk about Snapchat integrating a fashion recommendation company into its app, how social media behaviors have evolved because of the pandemic, and Facebook's latest ad offerings. Tune in to the discussion with eMarketer principal analyst Debra Aho Williamson and forecasting analyst at Insider Intelligence Nazmul Islam.