Snapchat’s ComplexCon campaign demonstrates its social commerce ambitions: Younger users in particular are more likely to purchase products without (physically) trying them on.
Roblox’s Q3 results demonstrate a metaverse on the rise: With revenue increasing 102% year over year, the platform has a legitimate shot at becoming an ongoing element in many marketers’ playbooks.
It's teaming up with Amber Group, Bitkub, and CoinJar in a region where 45% of consumers plan to use cryptos in the next year.
Find out how best to implement a customer data platform (CDP), and how marketing, analytics, and technology executives are embracing CDPs to operationalize data to power in-the-moment experiences.
Apple and Chewy will see the fastest ecommerce sales growth of the top 15 online retailers in the US this year, at 25.7% and 25.0% over 2020, respectively.
Christmas deals may be the new Thanksgiving tradition: While some retailers are offering Black Friday deals early to avoid supply chain bottlenecks, others are following Amazon’s lead of pulling the holiday shopping season forward.
Its focus on attracting large and diverse businesses cushioned revenues and volume. Now, it's looking to BNPL, cryptos, and Cash App.
At Web Summit 2021, we caught up with Anthony Marino, president of online consignment and thrift store thredUP, to discuss the secondhand market’s growth, how resale drives sustainability , and how the company is expanding its footprint with its resale as a service offering.
Black Friday and Cyber Monday have been growing in importance to holiday ecommerce for more than a decade, despite the persistent myth that early holiday promotions would pull demand forward to take the wind out of these promotions.
Allbirds’ shares soar in its stock market debut: The success shows that consumers increasingly want to transact with environmentally responsible and sustainable companies.
Digital items are making millions in the metaverse: Pop star Zara Larsson sold more than $1 million in digital items on Roblox, promising news for marketers dipping their toes into the virtual waters.
Find out how AI can solve common commerce pain points by taking simple mistakes