McDonald’s’ success is powered by its digital loyalty program: The chain’s 9.6% same-store sales growth in Q3 was largely driven by the 21 million US consumers who signed up for its new loyalty program.
Amazon maintains its commanding lead in the US retail ecommerce space, generating 41.0% of the sales this year.
When unexpected market trends put more focus on health and wellness, The Vitamin Shoppe placed their customers center stage. Watch Industry Voices: Spotlight on CPG with Nadina Guglielmetti, marketing executive at The Vitamin Shoppe, to hear how precise investments in the customer journey can lead to big payoffs—in awareness, engagement, and credibility.
Big Tech invests heavily in sustainability as consumer and regulator concerns ramp up: Apple and Amazon announced progress toward their environmental initiatives ahead of a United Nations climate change conference.
China's ecommerce ad spending will reach $50.31 billion in 2021, which is nearly double that of the US.
Cars are the transportation of choice this holiday season, with 78% of US adults saying they will likely drive or hail one over the holidays.
Facebook rebrands as Meta in shift to the metaverse: The move could put greater pressure on the company to make more money from virtual reality, while simultaneously putting its governance in the spotlight.
The past 18 months have been a whirlwind in retail, with consumers adapting to technology at a faster clip and retailers looking to bridge the gap between online and in-store. However, total retail sales will dip slightly in the new year before returning to pre-pandemic levels in 2023 and beyond.
Insider Intelligence analysts Adriana Nunez and Tyler Van Dyke recap a session at this year's "Money 20/20" event.
Uber is expanding grocery delivery in Europe ahead of US slowdown: The service faces steep competition abroad where delivery services are also on the rise.
Insider Intelligence analysts Adriana Nunez and Tyler Van Dyke recap a session at this year's "Money 20/20" event.
Pinterest’s social commerce push will be helped by MRC accreditation: The platform has launched significant social commerce features in recent months, and its accreditation comes as other platforms struggle to provide accurate measurement.
Instagram's influencer shop test could boost affiliate marketing on the platform: Influencers may soon be able to create built-in, long-term repositories of products accessible directly from their profiles.
Direct-to-consumer brands are hot but largely unprofitable. Traditional retail could help: Allbirds is aiming for a $2 billion IPO, but it may need to dip into alternative distribution models to turn a profit.
Issues of deceptive content, privacy, and safety continue to plague social media. Building user trust is critical for social platforms and their advertisers; it affects how users feel on social media sites and may also impact whether users want to engage with ads there.