It’s Prime Day in June. Amazon traditionally held Prime Day in mid-July but pushed the event to October last year because of the coronavirus pandemic. (The exception was India, where it took place in August 2020.) This year, Amazon will hold Prime Day on June 21–22.
When social buying in China will boom
Following a strong Q1 fueled by government stimulus, we have increased our forecast for US retail ecommerce sales in 2021. US ecommerce sales are expected to grow 17.9% this year (higher than the 13.7% predicted in January 2021) to reach $933.30 billion. That pushes ecommerce’s share of total US retail sales to 15.3%, up from 14.0% last year. Ecommerce is now on track to surpass 20% of total retail by 2024.
Users will be able to store their IDs in Apple Wallet and use them at places like airport security checkpoints, expanding the wallet’s utility.
Even as the U.S. starts to open up again, consumers are still shopping online, and Shopify, a leading commerce platform that lets merchants manage their online retail operations in-house, is well positioned to capture the growing online market as it continues to strike new partnerships.
Prime Day sales will surpass $10 billion
Pinterest gets a Shopping List: The new feature strengthens Pinterest's lower-funnel capabilities, a key ingredient for its social commerce ambitions.
A tweet from Jack Dorsey outlined Square’s ambitions to launch a wallet device that’d reduce reliance on third-party crypto custodians by giving consumers greater control over how they store and spend their Bitcoins.
The event will feature experiences and perks across a variety of categories, which should help Amex increase customer engagement and expedite travel & entertainment volume recovery as the US reopens.
On today's episode, we discuss how advertisers are adjusting as the pandemic eases in the US, whether Facebook Live Shopping can get off the ground, online shopping's deceleration, if faster delivery can really help retailers compete with Amazon, what to make of Snapchat's fourth-generation augmented reality glasses, and how much time we really have to enjoy life. Tune in to the discussion with eMarketer senior analyst Sara M. Watson, analyst Daniel Keyes, and analyst at Insider Intelligence Blake Droesch.