On today's episode, we discuss how the Olympics might affect Peacock user growth, streaming services feasting on sports rights deals, how not to annoy your customers, whether consumer spending can hold up, how young people are spending their summers (and how marketers can reach them), the events people want to see added to the Olympics, and more. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco, senior forecasting analyst Peter Vahle, and principal analyst at Insider Intelligence Paul Verna.
The generation most influenced by social media
As retailers explore new strategies in H2 2021 and beyond, they will need to gain greater understanding of which consumer behaviors have shifted permanently, which will revert to those of pre-pandemic times, and which will settle somewhere in the middle.
The pull of Prime Day: Amazon’s shopping holiday outdid all competing sales events this year, with nearly half of US Prime Day buyers not participating in any other promotion during that time.
The payments firm’s total payment volume hit a whopping $311 billion—and it will likely sustain that momentum as it dives deeper into BNPL and cryptocurrencies and builds out Venmo and its in-store payments business.
Visa reported a 34% YoY rise in payments volume in its fiscal Q3—and its recent moves in the BNPL, cryptocurrency, and cross-border payments spaces can help it maintain its trajectory and build market share.
Amazon’s Q2 earnings are tomorrow: Due in part to the coronavirus pandemic, we expect Amazon’s retail sales to best last year’s.
Shopping on Twitter—again: Twitter’s new “Shop Module” feature is its latest attempt to get people to buy on the platform, but competition in social commerce is already stiff.
here Etsy outperforms Amazon
Three of the four largest ecommerce companies in the world are based in China—Alibaba, JD.com, and Pinduoduo (PDD)—and they are all still delivering impressive annual sales increases.
China’s efforts to roll out a CBDC could create more competition for mobile payment giants like Ant and Tencent, which are already under serious regulatory scrutiny.