Younger flyers are looking for extras: Spirit Airlines has revamped its loyalty program to reward consumers for more than distance accrued, and they’re not alone in looking to expand its rewards to attract younger frequent flyers.
TikTok further invests in shopping: The company is preparing an aggressive push into ecommerce this year with a set of new shopping features, which will have it looking more like its Chinese counterpart Douyin.
eMarketer forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Andrew Lipsman discuss Amazon's retail and ad businesses as well as Jeff Bezos stepping down as CEO. They then talk about Walmart's new partnership with The Trade Desk, whether vaccinated shoppers will want to return to stores, and what click and collect's future looks like.
Fast-casual restaurant chain Chipotle Mexican Grill is a pioneer in meme marketing, having incorporated memes into its social media strategies since mid-2018.
Peloton’s strong holiday season: The at-home fitness company reported quarterly revenue growth at a 128%, but whether this growth can be sustained in a post-pandemic environment is unclear.
McDonald’s seeks some loyalty: The company is gearing up to launch its MyMcDonald's Rewards program nationwide this year, following more than six months of testing.
eMarketer principal analysts Jeremy Goldman and Jillian Ryan, along with junior analyst at Insider Intelligence Blake Droesch, discuss the work-from-anywhere future, how this years' Super Bowl will be unique, why some retailers are skipping returns, Spotify's emotion-based recommendations, what customers want from chatbots, the ideal length of time you should dunk your Oreo in milk, and more.
Social commerce is a fast-growing segment of the US ecommerce market that’s garnering more attention and investment from media companies and brands.