With many retail stores temporarily closed during the pandemic, and more consumers turning online to buy goods, major social networks have taken steps to improve their ecommerce offerings.
Many social media platforms have started making measurable gains in social commerce, but according to a June 2020 Bizrate Insights survey conducted for eMarketer, there’s still a ways to go.
Click and collect has been a growing trend for some time now as US consumers found they enjoyed the convenience and cost-savings of purchasing online and picking up their order on the way home from work or while running errands.
Ulta Beauty has joined the likes of Walmart and CVS in launching an ad business, as retail media networks begin making up a larger share of the digital ad pie.
P&G and Billie has called off their merger, citing a block from the FTC after the agency made a similar move last year, which spells trouble for future D2C acquisitions.