eMarketer principal analysts at Insider Intelligence Mark Dolliver and Jeremy Goldman discuss SMS marketing, calculating the ROI of customer experience, why Gen Z doesn't matter that much and boomers matter more, and what to know about parents in 2021.
We've revised our forecasts of Amazon's sales growth upward in Germany, the UK, and Japan as they see unprecedented ecommerce adoption during the pandemic.
Nike's digital sales grew 84% last quarter as many established brands prepare to accelerate their direct-to-consumer strategies in 2021.
Amazon sellers can no longer comment on product reviews, which could increase the risk of lost sales and reputation damage from negative reviews.
More than half of digital buyers in Canada shopped outside the country this year, according to our first forecast of cross-border ecommerce for multiple countries. Almost 12 million digital buyers in Canada made purchases on non-Canadian sites in 2020, equal to more than half of digital buyers in the country and over a third of the population.
Consumers in Japan are becoming more familiar with the American shopping day, but they're shopping at supermarkets rather than electronics stores.
eMarketer principal analyst Debra Aho Williamson, senior analyst Jasmine Enberg, and junior analyst at Insider Intelligence Blake Droesch discuss what they're paying attention to in 2021, and why: the rise of social entertainment, WhatsApp's next move, and stalling social commerce.
With a hard Brexit looming, 2020 will be the peak of cross-border ecommerce penetration in the UK, according to the latest forecast from eMarketer, an Insider Intelligence company. This year, 22.8 million people in the UK will have made a cross-border ecommerce purchase, representing 46.0% of internet users and 50.2% of digital buyers.