The second year of virtual upfronts: Today is the first day of the TV upfronts; this cycle will likely see a greater focus on cross-platform offerings and higher prices for inventory.
Pinterest Live goes live: The platform’s livestreaming feature will let creators tag products in their streams, which hits two major goals for Pinterest—to become more creator-friendly and tap into social commerce.
Disney's streaming growth slows: The company's streaming platforms saw subscriptions slow last quarter, but its earnings call highlighted sports and international expansion as points of optimism for the future.
On today's episode, we discuss whether augmented reality is the future of marketing, how Clubhouse launching on Android can help the social audio platform grow its user base, how much the pandemic changed boomers' online behavior, whether "buy now, pay later" can move beyond retail, how to help people find something to watch on Netflix, how to swim up in the sky, and more. Tune in to the discussion with eMarketer analysts Nina Goetzen and Daniel Keyes, and principal analyst at Insider Intelligence Jeremy Goldman.
YouTube Clips a page from Twitch’s book: In a bid for some of Twitch’s success, YouTube released a copycat feature that lets users share snippets of gaming livestreams.
YouTube chases creators: The platform rolled out a creator fund for its TikTok competitor, Shorts, as it looks to become a mainstay for short-form video.
The duopoly of Facebook and Google still dominates digital ad revenues worldwide, but a collective rival from the ecommerce industry is showing momentum.
On today's episode, we discuss whether HBO Max can break into the top four streaming services, what to make of the Academy Awards' ratings, the effect Amazon could have on live sports, whether people will pay with their palm, how NBCUniversal's Peacock is doing, the crazy things that happen in far away galaxies, and more. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco, analyst Blake Droesch, and principal analyst at Insider Intelligence Jeremy Goldman.
NewFronts recap: Exclusive content on ad-supported platforms, shoppable shows, and creator-driven video content on social media were three major trends we saw at the NewFronts this past week.
Amazon's reach: During its first Newfronts presentation, Amazon claims its OTT streaming business and Twitch now reach 120 million monthly viewers.
The proliferation of streaming services, and the fracturing of content libraries, will ultimately force consumers in Latin America to decide which platforms they value most. This will also create a unique opportunity for cheaper and free ad-supported platforms to swoop in and gain market share among the more price-conscious consumers.
Tubi to roll out originals: As it works to keep its audience's loyalty amid a congested landscape, the AVOD will roll out a variety of original content even though the majority of its content will remain licensed.
What to look out for at the NewFronts: CTV and social video will shine at this week's digital upfront presentations, as both formats have grown rapidly over the past year.
YouTube TV feels Roku's heat: The two were unable to come to an agreement ahead of the end of their distribution agreement last Friday, and the results of the face-off could be an indicator for future digital-carriage scuffles.
HBO on a budget: WarnerMedia is reportedly planning to charge $9.99 per month for an ad-support version of HBO Max—that's cheaper than some tiers of Netflix but more expensive than Disney+.
Canada catches up with new self-serve tools: Bell Media and Xandr are bringing a self-serve ad platform for linear and digital TV to the Canadian market.
NHL deepens its commitment to streaming: The league signed a deal with WarnerMedia to bring more hockey content to the media company's biggest channels—TNT and TBS—as well as HBO Max.
Carriage drama, streaming now: Roku and Google are at an impasse over renewal agreements for YouTube TV and YouTube, as Roku accuses the tech behemoth of making monopolistic demands.
On today's episode, we discuss digital video: Where has video ad spending overtaken TV, what do the streaming wars look like in different countries, and how much has live sports migrated to digital platforms? Tune in to the discussion as eMarketer senior analyst Bill Fisher hosts principal analyst Karin von Abrams, senior analyst Paul Briggs, and research director at Insider Intelligence Matteo Ceurvels.
Nielsen wants to make comparisons across linear and streaming more possible: The company is rolling out "Nielsen Streaming Video Ratings" ahead of upfronts to help programmers and advertisers better understand audiences and their viewing habits.