Roku will bring Quibi’s content to its 100 million US users, an audience much larger than Quibi ever had access to during its brief run
eMarketer senior analyst Ross Benes, principal analyst Mark Dolliver, and junior analyst at Insider Intelligence Blake Droesch discuss Disney+'s price increase and content slate, Amazon's foray into healthcare, whether mothers are actually moving over to TikTok, if co-viewing is here to stay, whether Amazon can draw NFL fans with an exclusive stream, how to easily get people to agree with an essay, and more.
Netflix will continue growing strongly even as its share of the streaming market decreases—but that's just a sign that the market is growing fast enough to accommodate both Netflix and its competitors.
Global OTT subscriptions will grow 65% to nearly 2 billion by 2025, likely the result of companies’ international growth strategies and an acceleration of streaming uptake.
Never in the past two decades of social media history have the features, ad formats, and other business initiatives of the four major social platforms looked as similar as they do today.
Discovery+ hits multiple streaming markets this year and Discovery is betting its exclusive Olympics coverage in Europe will be key to subscriber growth.
Giving Amazon exclusive livestreaming rights to last Saturday’s NFL game seems to have paid off—it had the highest average number of viewers per minute for a digital NFL game.
Almost half of HBO Max subscribers watched the “Wonder Woman” sequel its opening day, a success for the company’s new simultaneous release structure.
eMarketer principal analysts Mark Dolliver, Sara M. Watson, and Nicole Perrin, along with junior analyst at Insider Intelligence Blake Droesch, discuss the latest government lawsuits against Google, Twitter's new "Spaces" audio feature, 2021 Super Bowl commercials, the reception to Apple's new privacy labels, The Walt Disney Co. throwing its weight behind streaming, what all "Friends" episodes have in common, and more.
In 2021, the biggest US beneficiary of the streaming bonanza will be Disney. After a plethora of streaming competitors launched in 2020, Netflix still added a substantial number of subscribers. Equally as impressive as Netflix’s sustained dominance was Disney+’s ability to quickly gain viewers. These developments show there’s room for multiple services to thrive in this fast-growing market.
For the first time this year, we broke out CTV ad revenues for YouTube, Roku, and Hulu.
Amazon has launched a week of NFL-themed programming in the lead up to its first exclusive broadcast, which could determine its access to broadcast rights in the future.
eMarketer principal analysts Mark Dolliver, Sara M. Watson, and Debra Aho Williamson, junior analyst Blake Droesch, and vice president of content studio at Insider Intelligence Paul Verna discuss whether the FTC will break up Facebook, a new Discovery+ streaming service, whether Facebook ads are reaching saturation, how customer service changed in 2020, the FTC wanting Big Tech to explain what they do with data, what most people dream about, and more.
eMarketer forecasting analyst Eric Haggstrom and principal analysts at Insider Intelligence Jeremy Goldman, Andrew Lipsman, and Nicole Perrin discuss some very specific predictions for 2021: new leadership at Facebook, Amazon shops for a TV network and movie theaters, streaming services team up, and more.
We recapped five digital trends that will take place next year: how Big Tech will be reined in, despite not breaking up in the immediate future; why a federal privacy law will likely pass; how a retail media trio—made up of Amazon, Walmart, and Instacart—will challenge the duopoly; how advertisers will test new targeting and measurement techniques; and, how first party data will reign. Here are five other trends we think will happen in 2021.
Fox's CFO said that the company expects Tubi revenues to surpass those from broadcast networks soon, with ad-supported streaming services seeing growth this year as household budgets tighten.
Apple TV+ will see steady growth in users over the next few years, reaching 18.8 million US users in 2020 as Apple continues to expand its content library.
Following a strong launch in November 2019, Disney+ is on track to surpass $4 billion in US subscription revenues by 2022. In its first full year, Disney+ has grown rapidly, spurred by in-demand content and stay-at-home orders. In fact, the service will help The Walt Disney Co. reach Netflix’s share of the market by 2022, according to the inaugural eMarketer OTT subscription revenue forecast by Insider Intelligence.
With eyes set on an expensive, content-driven future, Disney aims to hit 230 million to 260 million Disney+ subscribers by 2024 and keep fans invested in its worlds of IP.