Savvy marketing could improve trust of online-only brands: Though ecommerce has boomed in the past year, consumers don't trust brands only available online.
Freeing the market from Amazon: Latin American ecommerce giant Mercado Libre is on the rise after strategic investments in Mexico pay off.
Procter & Gamble is the world’s top advertiser: The consumer goods giant is expected to beat Amazon this year after losing its title in 2020’s rankings.
Mailchimp is looking for a buyer: The email service provider is seeking a $10 billion valuation as it continues to diversify from its email marketing roots.
Pairing up the fintech’s products for small and medium-sized businesses (SMBs) with the banking giant’s existing suite will give U.S. Bank a formidable lineup to compete with digital challengers like Brex and Square.
Orion FCU seeks bigger Southeast presence with Financial Federal Bank deal: The acquisition will bring together Orion’s consumer-banking business with Financial Federal’s commercial focus, diversifying its customer base.
RBC hopes kids go from Play-Doh to Mydoh, its children’s financial app: Mydoh, developed through the Canadian banking giant’s venture arm, could build loyalty among children who might be receptive to cross-selling opportunities from a bank they grew up with.
The rich are getting richer
The world’s largest car makers are ramping up EV battery production in expectation of soaring demand. Resource scarcity and environmental degradation associated with lithium mining will force firms to rapidly increase battery efficiency and recyclability.
The US auto industry's digital ad spending will rebound completely from 2020's pandemic-propelled losses, allowing for a full recovery in ad spending by the end of 2021.
On today's episode, we discuss where B2B marketing is headed and what some of the biggest challenges will be along the way. We then talk about our brand new influencer marketing spending forecast, what to make of TikTok Stories, and Instagram testing ads within its Shops tab. Tune in to the discussion with eMarketer principal analyst Jillian Ryan and senior forecasting analyst at Insider Intelligence Eric Haggstrom.
Insurtechs say Medicare Advantage is a key growth driver: Clover Health cited expansion into Medicare Advantage as instrumental to its annual growth in Q2—we unpack the lucrative opportunity in the Medicare Advantage market for insurtechs like it.